The Business Of Basketball—Celebrating The Savviest NBA Players In The League

You have to be tough to make it to the league. You have to be even tougher to make it outside of the league.

It’s been reported that about 60 percent of former NBA players go broke within five years of retirement. This can be attributed to players funneling money into bad investments, bankrolling the lifestyles of those around them (mostly extended family), being faced with medical problems, and living beyond their means.

Fortunately, many NBA players have grown savvier over the years and have leveraged their athletic talents into developing strong personal brands worth multimillions.

These are a few of the most successful NBA players turned businessmen.








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