GENESIS Motor's manufacture a range of luxury high-end vehicles across the world.
The little-known brand is a favorite of former Lakers start Ronald Artest, and was previously endorsed by Kevin Hart at the Super Bowl in 2016.
Who makes Genesis cars?
The luxury vehicles are manufactured by Genesis Motor, a subsidiary of the South Korean creators the Hyundai Motor Group.
Genesis offers an extravagant alternative to its parent company favored by affluent clients, which was established in November 2015.
The Genesis team are a group of like-minded experts, poached from the worlds leading car manufacturers – such as the head of design, Sang-Yup Lee, who is the former designer of the Bentley Continental GT and C-6 Chevrolet Corvette.
Jaehoon Chang is the global head and executive vice president.
What country makes the Genesis car?
Genesis models are manufactured all over the world.
The company has design studios in Russelsheim, Germany, Namyang in South Korea, and in Irvine, United States.
The vehicles are then produced in Ulsan in South Korea.
Golf star Tiger Woods was driving the Genesis GV80, the brand's only SUV in the luxury lineup, when he crashed in Los Angeles.
How much do Genesis cars cost?
Genesis offers a fleet of elegant vehicles in their aptly named "G" range of models. The G70, G80, G90, GV70, and GV80 display an array of extraordinary specifications and designs.
Prices of the vehicles range depending on the age, model, and climate, but generally center around the $50,000 mark.
Prices for the 2018 Genesis G80 Sedan begin at $42,725, an increase of just $375 despite the upgrade from the 2017 model.
The 2021 Genesis G80 2.5T has a starting price of $47,700, which isn't too bad for a luxury midsize car. Costs continue to $65,100 for the top-of-the-range G80 3.5T Prestige trim.
The 2021 Genesis G90 3.3T Premium is more expensive, as this year's new model has a recommended retail price of $72,950, while the G90 5.0L Ultimate starts at $77,725.
For just an extra $2,500, all-wheel drive can be added to either version.
Do Genesis' hold their value?
In 2020, JD Power awarded Genesis the title of the "most dependable" automotive brand in North America – but how well do they hold their money?
The brand claims that, "Genesis models, when properly maintained, can hold their value for many years to come, so you can gain a great trade-in return and drive off in a new Genesis when the time comes."
However, some consumers have dubbed it "the worst car to buy brand new", thanks to its rapidly depreciating value.
During the first 12 months of purchase, the Hyundai Genesis line is reported to depreciate, on average, by an unbelievable 38 percent.
The vehicle's two main selling points – being luxurious and a sports car – means Genesis cars do not fare well with resale price.
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