21 TikTok-famous beauty products that are actually worth the hype

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TikTok is filled with countless viral videos of beauty products, but are they any good? We round up the TikTok-famous products you should actually try.

Alongside mind-blowing food hacks and impressive renovations, the ever-growing TikTok is home to an incredibly large range of beauty videos. 

So, it’s no surprise, then, that a number of beauty products go viral on TikTok from time to time. While some are slightly questionable (we don’t recommend attempting an at-home lash lift, filing your own teeth or scrubbing your body raw), there are some products that are well worth the hype.

Here, we round up the best TikTok-recommended beauty, skincare and hair care products that are worth spending your money on.

• Dior Addict Lip Glow Oil

  Shiny, nourishing and free from the tell-tale stickiness of old school lip glosses – the Dior Addict Lip Glow Oil is exactly as good as TikTok has been saying for months. Softly sumptuous, it gives gloss, hydration and a sheer slick of colour. Sold!  

  Shop Dior Addict Lip Glow Oil, 29.50

  buy now

• Refy Brow Sculpt

  Influencer Jess Hunt’s brand, Refy, is well on its way to becoming a global phenomenon having launched in the US earlier this month. Punching well above its price point, the entire range is based on easy-to-use formulas and soft, creamy finishes. 

  The Brow Sculpt, Hunt’s secret to her signature fluffy brow aesthetic, is a long-wearing eyebrow gel that sets hairs in place for hours. 

  Shop Refy Brow Sculpt, £16

  buy now

• La Roche-Posay Anthelios Invisible Fluid SPF50

  A truly invisible sunscreen that doesn’t leave a white cast, require aggressive rubbing to disperse into the skin or cause reactions on sensitive and sensitised skin? It really does sound too good to be true. The new formula from La Roche-Posay ticks every box, plus, the bum-bag sized bottle makes it a no-brainer for active holidays, work bags and beyond. 

  Shop La Roche-Posay Anthelios Invisible Fluid SPF50 at Boots, £18

  buy now

• Olaplex No.7 Bonding Oil

  A lightweight, easily absorbed oil, this small bottle of oil is far more cost-effective than you might think – senior beauty writer Morgan Fargo has had hers for over four months and hasn’t reached the halfway mark yet. 

  Tasked with repairing damaged, stressed hair, this oil can be used on damp or dry hair to lock in moisture, add a non-greasy shine and strengthen the internal hair structure.

  Shop Olaplex No.7 Bonding Oil at Space NK, £26

  buy now

• BaByliss Thermo-Ceramic Rollers

  The hot roller revolution is happening on TikTok and it’s happening first. A staple of the 80s, heated rollers are one of the ways users are creating the fluffy, bouncy blow-drys that dominate style lists today. 

  These Babyliss heated rollers are touted on TikTok as being the ones to purchase thanks to the quick heating time, hair protecting ceramic coating and variety of roller sizes. We couldn’t agree more. 

  Shop BaByliss Thermo-Ceramic Rollers at John Lewis, £50

  buy now

• Glow Recipe Watermelon Glow Niacinamide Dew Drops

  If you only scroll TikTok for five minutes a week, chances are you’ll stumble on this gem. Glow Recipe’s Dew Drops have been hailed the OG glow-giver, thanks to the niacinamide-infused formula that evens skin tone, improves brightness and leaves a sheen of dewy radiance. Mix it with your foundation to make like the TikTok beauty enthusiasts.

  Shop Glow Recipe Watermelon Glow Niacinamide Dew Drops at Cult Beauty, £31

  buy now

• The Ordinary Glycolic Acid 7% Toning Solution

  A product initially meant for the face, The Ordinary’s Glycolic Acid recently went viral for treating dandruff and flaking scalps, cracked heels and dry elbows. A common exfoliant found in skincare, the acid can help loosen the water bonds between dead skin cells, causing them to slough off, leaving softer, more luminous skin beneath.

  Shop The Ordinary Glycolic Acid 7% Toning Solution at Lookfantastic, £8

  buy now

• Avène Cicalfate+ Restorative Protective Cream

  Soothe inflamed, irritated and sensitive skin with TokTok’s choice of calming, moisture-barrier repairing creams. Ultra calming, it helps to alleviate dryness and repair chapped and broken skin and can be used on your face as well as your body. 

  Shop Avène Cicalfate+ Restorative Protective Cream at Boots, £13.50

  buy now

• Pixi Detoxifeye Eye Patches

  A secret weapon to immediate relaxation, keep these TikTok-approved eye patches in the fridge for a cooling, de-puffing sensation. Infused with cucumber, hyaluronic acid and caffeine, it hydrates the delicate skin around your eyes, helping to reduce dark circles and water retention.

  Shop Pixi Detoxifeye Eye Patches at Lookfantastic, £22

  buy now

• Rare Beauty Soft Pinch Liquid Blush

  Creamy and lightweight, the Rare Beauty blush dries into a softly diffused matte blush that lasts all day. Available in a wide shade range, the colour can be easily built-up and looks beautiful in the also TikTok-popular W-blusher shape. 

  Shop Rare Beauty Soft Pinch Liquid Blush at Space NK, £19

  buy now

• The Ordinary AHA 30% + BHA 2% Peeling Solution

  Ever since this solution by The Ordinary landed on TikTok, it’s constantly been in and out of stock. While the deep red formula makes it look scary, it’s now made something of a name for itself on the platform. Its combination of AHAs and BHAs work together to exfoliate skin and clear congestion. And when the Stylist beauty team tried it, they found their skin felt a lot softer after 10 minutes – but approach with caution if your skin is sensitive.
  

  Shop The Ordinary AHA 30% + BHA 2% Peeling Solution at Cult Beauty, £6.30

  buy now

• CeraVe SA Smoothing Cleanser

  A favourite amongst the Stylist beauty team, this cult CeraVe cleanser contains salicylic acid to cleanse and smooth out rough, bumpy skin but it’s still gentle enough to use every day. The cleanser shot to popularity when Hyram Yarbro, also known as Skincare By Hyram, recommended it and it frequently pops up in numerous videos.

  Shop CeraVe SA Smoothing Cleanser at FeelUnique, £9

  buy now

• Maybelline Lash Sensational Sky High Mascara

  Maybelline originally planned to launch this mascara in the UK in April of last year but when it went viral on TikTok, they brought its release forward. The power of TikTok, right? The intense black formula and bendy conical wand team up to deliver super long lashes. Ever since it went viral, the mascara has been in and out of stock at various retailers so if you see it, grab it.

  Shop Maybelline Lash Sensational Sky High Mascara at Superdrug, £9.99

  buy now

• L’Oréal Paris Infallible 24hr Freshwear Liquid Foundation

  L’Oréal Paris’ Infallible 24hr Freshwear Liquid Foundation has been gathering heaps of attention thanks to its smooth, natural-looking finish. It has a buildable formula and many TikTok users have commented on how easy it is to blend.

  Shop L’Oréal Paris Infallible 24hr Freshwear Liquid Foundation at Lookfantastic, £11.99

  buy now

• e.l.f. Poreless Putty Primer

  Infused with squalane for hydration, this primer has been doing the rounds for giving skin a smooth and even finish before users go on to apply make-up. As well as its impressive formula, you could say it’s also beauty ASMR. There are countless TikTok videos showing how the putty formula comes out of a fresh tub. Admittedly, they are pretty satisfying to watch.

  Shop e.l.f. Poreless Putty Primer at Boots, £6.40

  buy now

• Denman D3 Medium Classic Styling Brush

  Classic Denman brushes have long been praised for their gentle approach to detangling hair but one viral TikTok video showed how good they are to help define curl patterns. User @makenzieandmalia posted a video showing that the key is using a brush underneath your hair to twist it into the perfect curl. While this differs according to hair texture and curl type and can probably be done with other brushes, it’s worth having a go.

  Shop Denman D3 Medium Classic Styling Brush at Lookfantastic, £8.50

  buy now

• Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant

  Vi Lai has become one of TikTok’s most popular beauty influencers thanks to her funny, refreshingly honest and down to earth reviews. One product she absolutely swears by is Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant. A cult product across the industry, this BHA exfoliator contains salicylic acid to clear congested skin and treat blemishes and blackheads.

  Shop Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant at Cult Beauty, £28

  buy now

• Revlon One Step Hair Dryer And Volumiser

  If you’ve ever gone on TikTok, you’re bound to have seen this Revlon hair tool on your FYP page. It simultaneously dries and styles your hair, giving it a sleek finish and the same effect as a bouncy blow-dry. The best part though? Most users say it only takes a matter of minutes to use.

  Shop Revlon One-Step Hair Dryer and Volumiser at Tesco, £50

  buy now

• Dr.Jart+ Cicapair Tiger Grass Color Correcting Treatment

  Korean skincare brand Dr. Jart+ has been getting a lot of love on TikTok recently for its Cicapair Tiger Grass Color Correcting Treatment. The cream works to reduce signs of redness while plant extracts soothe inflammation.

  Shop Dr.Jart+ Cicapair Tiger Grass Color Correcting Treatment at Cult Beauty, £37

  buy now

• L’Oréal Paris Telescopic Mascara

  Another mascara entry: this L’Oréal Paris mascara was one of the platform’s most popular options before Sky High came along. It has a flexible brush for precise application and sweeps lashes into a fluttery, long perfect curl. However, users say you’ll only experience the true benefits of this mascara if you get the black formula.

  Shop L’Oréal Paris Telescopic Mascara at FeelUnique, £10.99

  buy now

• NYX The Marshmellow Smoothing Primer

  NYX Professional’s marshmallow-inspired primer blew up on TikTok and now it’s sold out everywhere. Claiming it ticks off 10 benefits, including creating a smooth canvas for make-up and making skin look smoother, the vegan formula has zero silicones and contains marshmallow extra for a bouncy finish.

  Shop NYX Professional The Marshmellow Smoothing Primer at Boots, £12
  

  buy now

Main image: Stylist

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