How much time do people need to decide whether they like images or not? It depends, but science gives us a straightforward answer — thirteen milliseconds for processing visual content. From this perspective, the art of product photography just can’t be based on improvisation and random luck. Interested parties have to come up with their own strategy to make such images, but basic knowledge is a must.
Artwork Variety
At first, it may seem product photos are alike. In reality, each type of product photography has its own requirements and standards to maintain a distance layout quality:
- Individual shots — in this case, the main focus is solely forwarded on the target objects. The background is contrastive, and white is the most preferable choice. You will easily find such shots in online catalogs.
- Group photos — the concept is clear. Instead of one product, you need to represent a couple of them in the photo. The hidden difficulty is to cover all of the depicted objects as equal parts of the layout.
- Casualty shots — that is what can be seen in magazines and digital catalogs of clothes, for instance. Also known as lifestyle photos, such images are dynamic and active, showing off the practical value of the advertised goodies. The services of professional models are widespread here.
- Detailed layouts — this type of photography comes in handy when a single detail has a crucial meaning. It is especially true for the jewelry industry.
- Scale pictures — pretty similar to lifestyle images, these also depict products casually. The key difference is that they are more focused on showing the actual size of the target means of cleaning, etc.
- Multicomponent shots — in the majority of cases, this category of photos is full of shots, which show products and their packaging simultaneously.
Find Your Concept Strategy
Product photos draw customers’ attention not only to goodies but also to the brand and its message as well. Therefore, interested parties have to take into account who the company’s clients are, their goals, and actual competitors in the market. It is necessary to make the shooting process unique and worth it.
On top of that, retouching techniques are must-have components. With their help, it is a simple task for any enthusiast to change the picture and transform it completely. For instance, with modern tools like RetouchMe, it will be easier to advertise barbershop services for men: link retouchme.com/service/men-hairstyle-app.
The Final Verdict
Stunning product photos can increase your conversions and sales drastically. It is proven by several teams and companies all around the globe. Given people rely on their vision so much, it would be a mistake to omit this functional method of advertising products online and offline.
