Strongman Brian Shaw got a serious workout during a recent commercial shoot for Hyundai, and he documented it all on YouTube. In the shoot, he is competing in a mock ESPN competition that has him pulling three (yes, three) Hyundai Tucson SUVs on an empty airfield runway.
In the video, Shaw starts it off by showing off his impressive trailer that he’s gotten while on set, which includes fresh cut up fruit, a Shaw-sized bathroom, and a Hollywood-esque makeup mirror with lights around it. Then, he heads to the actual set, a tarmac, where he’ll be pulling the vehicles. He straps on his pulling gear, and gets to it.
“We’re getting the pulls in. But, we’re having to do it a lot, and it’s actually not that easy. So I’m not really acting, is what’s going on,” he says, out of breath after filming a take. “But we’re banking it out.”
And one reason it’s tough: the wind.
“The fence they have set up for the spectators for the shoot keeps trying to blow over, and there’s so much dust in the air,” says Shaw.
He continues filming takes pulling the three massive SUVs—which weigh in at between 3,309 to 3,732 pounds according to a quick Google search—getting shots taken by a helicopter for added effect.
“I’m tired and I have a headache, but the shot is going to be worth it,” says Shaw.
As Day 1 of the shoot wraps up, Shaw notes, “That was crazy! Talk about a leg pump and an arm pump. That was fun….a lot of pain, but a lot of fun.
On Day 2 of the commercial shoot, he heads to a makeshift gym to show off a training session using car parts as weight. He gets some makeup applied to get him camera-ready to do some bench presses that have tires as weights on the barbell.
“That’s the most interesting bench pressing I’ve ever done!” says Shaw.
In another shot, he grabs a couple car doors that he uses as weights for shrugs. And in the final shot of the day, Shaw actually deadlifts the SUV. To warm up, he practices using a crew member’s slightly smaller compact Honda before deadlifting the Tucson.
“That wasn’t as bad as I thought. I was prepared for much worse,” he says after the first deadlift. He does a few more lifts, then talks about how it went.
“That was a little bit of a pressure moment. I didn’t know the weight of it going in, and thankfully a side-handled deadlift is a good lift for me,” he says. “That’s why I’m here. If you need me to lift a car, I can lift a car.”
And for the final shot, he tosses a car door.
“That is a wrap! Ending with the door throw was kind of a fitting end to all of this,” he says. “I’m really happy with how it all went.”
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