You may have seen Youth to the People's brightly colored formulas housed in simple glass bottles across your social feeds. The brand's sustainable skincare has cultivated hundreds, if not thousands, of glowing reviews from shoppers who value its use of locally-sourced and non-toxic ingredients. The 100 percent vegan line includes adaptogen-infused creams, superfood-packed cleansers, and kombucha black tea toners — and they're all 25 percent off during the brand's early Black Friday sale.
While nothing is off the table during this week-long event (it runs from now until November 29), we'd beeline for the bestselling Vitamin C + Clean Caffeine Energy Serum. Reviewers call it the "best vitamin C serum on the market" for a reason: Equipped with caffeine from superleafs yerba mate and guayusa, and a hefty dose of antioxidants from dragon fruit and passion fruit, the lightweight formula instantly minimizes puffiness, visibly firms loss of elasticity, and reduces hyperpigmentation.
"This vitamin C serum has changed my life," wrote one person. "From evening out my skin tone, to helping with breakouts. The quality is so good, I'm surprised it's this price — it completely has changed my acne scarring! The smell is wonderful, not too strong but still present, a perfect addition to my morning routine."
Shop now: $51 (Originally $68); youthtothepeople.com
Once you've added that to your cart, head for the Superberry Hydrate + Glow Dream Oil that reviewers say has a velvet-like texture that glides onto the skin "like butter." Maqui, a rare superfood berry, prevents free radicals from aging the skin, while acai, prickly pear, and goji berry offer omega fatty acids, and vitamins C and E that altogether soften fine lines and wrinkles, ease signs of redness, and bring fatigued, dull skin back to life.
One shopper said the oil made them feel "younger again," while another shared that just a few drops a day has been a "lifesaver" for their sensitive, dry, and eczema-prone complexion. Even more claim that every application of the serum leaves their face with "such a beautiful glow" that doesn't feel greasy or cause makeup to slide off.
Shop now: $33 (Originally $44); youthtothepeople.com
There's plenty more worth shopping during Youth to the People's early Black Friday sale. Check out other best-selling products that aren't to be missed down below.
Superfood Hydrate + Firm Eye Cream
Shop now: $26 (Originally $35); youthtothepeople.com
Superfood Face Cleanser
Shop now: $27 (Originally $36); youthtothepeople.com
Adaptogen Deep Moisture Cream
Shop now: $44 (Originally $58); youthtothepeople.com
Yerba Mate Resurfacing Energy Facial
Shop now: $41 (Originally $54); youthtothepeople.com
Superberry Dream Eye Cream
Shop now: $36 (Originally $48); youthtothepeople.com
Kombucha + 11% AHA Exfoliation Power Toner
Shop now: $29 (Originally $38); youthtothepeople.com
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