Move over Gwyneth Paltrow, Holly Willoughby and her Wylde Moon is on the scene.
Today the This Morning presenter confirmed the exciting news she was launching a lifestyle platform rooted in spirituality, branding it a ‘very personal project’ which will deliver a whole swathe of things from ‘beauty to fashion to energy and healing’.
Holly – branded the ‘Founding Wylde Woman’ – has been working on the project over the past year which she said ‘stands as a measure of where I am in life right now’.
The star revealed it was during her time in Australia for I’m A Celebrity…Get Me Out Of Here! she ‘started to unlock pieces’ of herself, discovering alternative therapies including meditation and sound baths, which has influenced Wylde Moon.
In a statement on the site, Holly wrote: ‘I want Wylde Moon to be a place where I can share the things that I love, the lessons that I’ve learnt along the way, the things I see and instantly want to share with others. I want it to be a place where we can celebrate other people, too, where we can shine a light on them, their brands. It’s a celebration of all kinds of beauty.
‘Over the coming months, Wylde Moon will also begin offering a line of curated products, designed by myself with a team of experts. The Wylde Moon boutique will allow readers to browse the pieces that I genuinely love and have spent the last year working on.’
Hitting the ground running (with each month, in time with the new moon, bringing us more content), the site has given us instalments including Wylde Women, Wylde Moonboard and Wylde Podcast, the latter of which launched with an inspiring conversation with Lena Dunham.
Sharing a teaser clip to Instagram this morning, Holly wrote: ‘WYLDE MOON is live 🎉
‘I’m so excited to introduce you to @wyldemoon, a very personal project that I have been working on for a long time. It is a space full of things that I love and people that inspire me… from beauty and fashion, to energy and healing.
‘Each month, on the full moon, we will be adding exciting new content & watch out for the WYLDE MOON boutique launching soon. This is just the beginning, so dive in at WYLDEMOON.co.uk #wyldemoon.’
In an accompanying interview as part of the launch, Holly explained why now was the perfect time for her to start her new venture – which she managed to shoehorn alongside her presenting stints on ITV as well as a soon-to-be-published book.
She said: ‘I’ve been wanting to do something different for a long time but timing is everything, so it had to feel right. I’ve reached that place in my life where I’m ready to do something like this.
‘Wylde Moon feels very personal to me and, even though I am someone who lives a lot of their life out there for people to read about, there’s still a lot of me that I’ve kept to myself. Part of that I’ve done for protection and part of that is because I’m still working it all out.’
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