Kate Middleton andPrince William held secret meetings with DJ Jax Jones to learn how best to connect with young people across the UK.
The meetings came prior to the launch of the Princess of Wales’ Shaping Us campaign – which aims toraise awareness about the importance of early childhood for later life.
Jax Jones, who rose to fame after working on number one hit I Got U with Duke Dumont, has been announced as an ambassador of the campaign.
The 35-year-old DJ, real name Timucin Lam, told how he got involved in the project after he performed atQueen Elizabeth II's Platinum Jubilee last year.
Jax toldThe Sun: “Our relationship started at the Jubilee and we hung out at Buckingham Palace afterwards.
“We all got talking — they are super nice and super welcoming. To be asked to get involved and be an ambassador is a real honour. They are really down to earth and they just want to do positive things.”
Jax, who is father to a two year old daughter Lawanna, confessed he was afraid of doing the wrong thing when he met the royal couple for the first time.
He added: “But they make you feel so at ease.
“We were chatting prior to the launch and spent the day at Windsor Castle having a real brainstorm of ideas.”
The Shaping Us initiative, launched by the Royal Foundation Centre for Early Childhood, is said to be Kate’s “life’s work” and she hopes it will influence attitudes towards children in the early years of their lives.
The Princess launched the initiative at the end of last month with aglitzy bash at Bafta HQ– followed by atrip to Leedsas part of the city's ongoing bid to become the best place in the UK for young people and children to grow up in
The campaign has the support of a number of famous people, including former Saturdays singerRochelle Humes, rapperProfessor Green, TV presenterFearne Cotton and Lionesses captain Leah Williamson.
As part of the launch, Princess Kate also released a video of her chatting to Capital FM radio hostRoman Kemp abouthow vital it is to give emotional support to young children.
Discussing the initiative, she said: "While raising the importance of early childhood, this isn't about putting extra pressure on families, it's actually saying they need the support and help reprioritising family life, home life and all that it takes in raising children today because it is tough.
"It's not about the number of toys they've got or the number of trips you go on with them.
“It's just making sure they have the right emotional support around them that comes from the adults in their lives."
For the campaign launch, the Princess also released a video of herchatting to schoolchildren about teddies, ice-cream and having both good and sad feelings.
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