Rihanna reinstates her icon status with powerful baby bump shoot

Rihanna has reclaimed her iconic status with a photoshoot to promote her fashion brand Savage X Fenty's new athleticwear collection.

The powerful shoot saw the singer turned business mogul, 35, show just a hint of her growing baby bump as she posed in a black sports bra. Another snap saw turned around to show off the bra's criss-cross design at the back.

The Umbrella hitmaker, who is currently pregnant with her second child with rapper A$AP Rocky, recently announced that she would be stepping down as CEO of Savage X Fenty.

Rihanna founded the lingerie brand back in 2018, and the brand has since expanded to include loungewear and sportswear.

In a statement released by Vogue Business, Rihanna announced her resignation, writing: "It's been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years.

"This is just the beginning for us, and we're going to continue to expand in ways that always connect with the consumer."

The brand's new CEO, Hillary Super, former CEO of Anthroplogie Group, began her role at the end of June, with her predecessor adding: "I'm so grateful and excited to welcome Hillary Super as our new CEO – she is a strong leader and is focused on taking the business to an even higher level."

Rihanna, who will remain in the brand as the role of executive chairman, marked the brand's fifth anniversary back in May by sharing a jaw-dropping photoshoot where she cradled her growing baby bump.

To celebrate the occasion the singer let fans in awe as she modelled various lingerie sets from her the brand's numerous collections.

Rihanna announced her pregnancy in style as she performed the halftime show at the Super Bowl. She gave a knowing look to the camera before opening up her jacket and stroking her pregnant stomach.

It was then later confirmed by her representatives that it was a pregnancy announcement. Ever since then the Oscar-nominated icon has shown off her glowing bump on several occasions.

And since sharing the exciting announcement, Rihanna has not been afraid to bare her bump, which she proudly displayed while enjoying a family holiday in Barbados.

And before that, she joined fellow superstar Beyoncé at a Louis Vuitton event at the famous Paris Fashion Week where she rocked a triple denim look which showed off the elegant bump

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