Who is LadBaby? The YouTuber’s attempt for fifth Christmas No 1 as they team up with Martin Lewis and battle out against Cliff Richard, Stormzy and Patrick The Pony for the top spot

LadBaby announced their fifth attempt for a Christmas No 1 as the as the YouTube stars joined forces with financial expert Martin Lewis

The duo, Mark Hoyle his wife Roxanne (LadBaby Mum), will battle it out against Cliff Richard, Stormzy and Patrick The Pony for the top spot when it’s announced on Friday evening. 

They currently hold four Christmas No 1’s, with novelty track Sausage Rolls For Everyone, We Built This City, I Love Sausage Rolls and Don’t Stop Me Eatin’. 

Will they do it? LadBaby announced their fifth attempt for a Christmas No 1 as the as the YouTube stars joined forces with financial expert Martin Lewis

The Beatles are in joint top spot with YouTubers, also holding four festive chart-toppers with, I Want To Hold Your Hand, I Feel Fine and Day Tripper, We Can Work It Out and Hello, Goodbye. 

But, LadBaby became the first people to score a record-breaking four consecutive Official Christmas Number 1 single awards in 2018, 2019, 2020 and 2021.  

And as they revealed their newest charity song Food Aid, a rework of the Band Aid classic, in a surprise Instagram video last week, they could become the first the achieve five, surpassing The Beatles record.

But who are LadBaby? And the couple who have launched a bid to score their record-breaking fifth Christmas No 1? 

But who are LadBaby? And the couple who have launched a bid to score their record-breaking fifth Christmas No 1?

Beginnings 

Mark Hoyle, 35, is a graphic designer and blogger from Nottingham, and together with his wife Roxanne rose to fame with their YouTube videos. 

The clips posted under the name of LadBaby, followed his life as he prepared to welcome his first child with Roxanne, who is known as LadBabyMum. 

The couple eloped in Las Vegas in 2015, going on to welcome their first son  Phoenix, six in 2016 and Kobe, four, in 2018. 

Their social media accounts, which have over 12Million followers combined, feature light-hearted videos on parenting tips, money saving hacks and pranks. 

LadyBaby took a bash at their first Christmas No 1 back in 2018, with We Built This City… On Sausage Rolls, a parody of the 1985 Starship hit 

First Christmas No 1 

LadyBaby took a bash at their first Christmas No 1 back in 2018, with We Built This City… On Sausage Rolls, a parody of the 1985 Starship hit.

Mark and Roxanne unexpectedly scooped the coveted number one after the charity single about sausage rolls beat songs by Ava Max and Ariana Grande to the top spot. 

His release raked in 75,000 combined streams and sales this week to take the top spot, and despite a fiercely close race all week, finishes 18,500 ahead of his closest competition after a last-minute push. 

Mark’s victory was made all the more remarkable as the father-of-two, who is donating all profits to The Trussell Trust, which runs food banks around the UK, had never sung before in his life.

‘I’m not someone that sings in the shower, which everyone can probably hear if they’ve listened to the song,’ he told Femail at the time.

Second Christmas No 1 

The duo secured the top spot with another novelty charity single I Love Sausage Rolls in 2019.

His rise to the top of the charts once again has saw him ward off stiff competition from the likes of Stormzy, Lewis Capaldi and Dua Lipa. 

The festive song, a take on Joan Jett’s 1981 hit I Love Rock ‘n’ Roll, once again raised money for food bank charity The Trussell Trust. 

Mark revealed that he had reached out to Stormzy and Lewis Capaldi to collaborate on the track, but neither accepted his request. 

However, they both shared messages of support to the vlogger, which he says were ‘highlights of my life’. 

They did it! The duo secured the top spot with another novelty charity single I Love Sausage Rolls in 2019

Third Christmas No 1

LadBaby landed Christmas No 1 for the third year running in 2020 with his single Don’t Stop Me Eating. 

The Youtube stars beat Gemma Collins and Mariah Carey with the charity single Don’t Stop Me Eating, sung to the tune of Journey’s Don’t Stop Believing. 

The happy couple were seen sporting white faux fur hats and matching Santa Claus costumes decorated with a sausage roll print.

Their children also rocked matching sausage roll outfits as they smiled for a picture alongside their father’s three Christmas Number One awards.

Ecstatic: LadBaby landed Christmas No 1 for the third year running in 2020 with his single Don’t Stop Me Eating 

Fourth Christmas No 1

And finally last year, LadBaby made chart history by securing the Christmas number one for a fourth consecutive year, becoming the first musician to do so in the 70 years of the Official Christmas Chart. 

Mark Hoyle and Roxanne scored the top chart spot with the novelty track Sausage Rolls For Everyone featuring global superstars, Ed Sheeran and Sir Elton John.

The song is a sausage roll-themed charity rework of Ed and Sir Elton’s own new festive single Merry Christmas, again, in aid of The Trussell Trust food banks.

The milestone meant that LadBaby surpassed music titans The Beatles and Spice Girls, who are the only other acts to score a consecutive hat-trick. 

The track proved to be a huge success, achieving more than 136,000 chart sales in its first week, according to the Official Charts Company. 

They fended off competition from festive classics including Wham!’s Last Christmas, which took the third spot, and Mariah Carey’s All I Want For Christmas Is You came in fourth. 

Success! And finally last year, LadBaby made chart history by securing the Christmas number one for a fourth consecutive year

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