Reality star Gemma Collins has wowed fans by channelling her inner Pamila Anderson in a photoshoot.
The former TOWIE star posed in a red swimsuit in a stunning Baywatch inspired photoshoot for her 2018 campaign with Boohoo.
The 41-year-old oozed confidence in the frilly bardot-style swimsuit.
READ MORE: TOWIE's Gemma Collins shares slimmest snaps yet as she strips down to plunging swimsuit
The blonde bombshell is standing with her hand on her hip while looking away from the lens and is holding onto a lifeguard's float.
The star has her luscious golden locks curled with a side parting – similar to Pamela Anderson's signature blonde do in the Baywatch series.
She looked stunning with her makeup done similar to that of 55-year-old Pamela's from the popular lifeguard series
Gemma had fluttering eyelashes and a bronzed glow.
As Gemma shared the throwback photo on her Instagram page on Monday morning, she penned in the caption: "BAYWATCH BABY" followed by a kissing emoji.
Her fans were quick to flock to the comments section to gush over the star.
One wrote: "You gorgeous girl I love you."
While another said: "Stunningly georgeous" [sic] followed by a trio of fire emojis.
And a third said: "yes Gemma!!!.. wish I had your confidence!!"
Gemma has recently been recovering from a mystery illness and gave her fans an update on her health.
The television star who found fame on The Only Way Is Essex has revealed she was left "really, really unwell" and needed medical assistance after not feeling like herself.
Gemma, 41, has been suffering from polycystic ovary syndrome, an underactive thyroid and a mystery illness which doctors claimed medicine would not be able to help.
In a new interview, the Celebrity Big Brother star said she has been working "a lot" while battling her mystery illness which she believes was a virus.
Speaking about her health, Gemma told New magazine: "I have been so ill I cannot tell you, my workload has been a lot, but I've had a virus.
"I've been really, really, really unwell. I literally had to film in Wales and I was very unwell.
"I called the doctor out and he said to me 'Look I'm going to give you medicine but I actually think this is a virus and it's not going to work.'"
The self-proclaimed diva was later placed on an IV drip and her fiancé Rami almost took her to hospital as she was close to "collapsing on the floor".
Collins originally began to feel ill at the beginning of August and had commitments that kept her working throughout her sickness
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