The Coca-ColaChristmas Truck Tour has got off to a rough start with protesting activists who warn they won't go away.

This weekend marked the launch of Britain's most iconic festive roadshow where Coca-Cola fans can revel in the fact that the 'holidays are coming'.

Despite the joy being spread with families at Bluewater shopping centre in Kent on Friday and now at a London Sainsbury's, placard-wielding protestors have crashed it in their best elf costumes.

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Plastics Rebellion confronted the tour in Beckton, East London on Saturday, with the aim of highlighting the drinks giant's "appalling record of plastic pollution around the globe".

Members dressed up as Elves and posed for photos while frowning and holding up banners which read "Ocean plastics kill" and "Coke world's number 1 plastic producer."

Plastics Rebellion told the Star: "We visited the cola truck in Beckton today. Coke security seemed happy to see us at first, but weren’t so smiley when they saw our placards and asked us to leave, which we did.

"This will be the first of a series of elf visits in November and December. Elves are never bad but they can be a bit naughty…"

Previously, the group had exclusively told the Daily Star that it would gatecrash every step of this year's tour by dressing up as 'naughty elves' to take on the fizzy pop Santa.

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Coca-Cola announced earlier this week they would once again be working with charity FareShare to donate the equivalent of 100,000 meals to those experiencing food poverty as part of its Christmas Truck Tour, with the company donating one meal for every person who attends the tour.

While Plastics Rebellion support the work of FareShare, the group cannot ignore the drink giant's plastic usage.

"We do not view Coca-Cola as an ethical company as long as they remain the world’s top plastic polluter. Cola, are responsible for 3.2 million tonnes of plastic waste a year.

"You can’t hide behind free food while polluting the planet. We demand that Coke moves to reuse systems. Not in ten years’ time. Now."

Coca-Cola has been the world's largest plastic producer four years in a row between 2018 and 2021, according to pressure group Break Free From Plastic.

A spokesperson for Plastics Rebellion previously told the Daily Star: "The last thing, believe me, any of us want to do is stick on a pair of elf shoes and turn up in the cold and p**s off a bunch of kids and angry parents. It's really, really not how I want to spend my life."

The group were recently enraged by the revelation that Coca-Cola was a key sponsor of the COP27 summit and pledged to turn up at Coca-Cola’s festive tour to "put them on the naughty list."

"Wouldn’t it be terrible if they had to cancel the tour like they did a couple of years ago?" the group quipped.

The Daily Star has approached Coca-Cola for comment.

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