World War Three has broken out in Cornwall after Greggs announced plans to park their tanks on the area's national dish.
As the name might suggest, Cornish pasties are Cornwall's biggest export and even enjoy protected status in the UK.
Indeed, in 2011 the savoury treats were given protected geographical indication status meaning only those made in Cornwall could be classified as 'Traditional Cornish Pasties'.
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But on December 6, Greggs plans to defy local convention and open a store on Truro High Street, a move which it's fair to say has been controversial amongst the Cornish ultras.
To make the launch even spicer, it's emerged that the new store will be located just meters away from a stalwart of the Cornish baking scene, your friend, and mine: Rowe’s and Warrens.
LadBible reports that a cold war of frustration has erupted on Facebook with locals already planning their boycott.
One angry local roared: "This is an invasion on our capital."
Another said: "We all knew this day would come. It is now time for all and any Cornishmen/women to do their duty and see this invader off.
"Anyone caught purchasing a steak bake will be taken to the Tamar and shown which way to walk!"
Commenting on the furor, local councilor David Harris admitted it had stoked tensions.
He said: "Cornish pasties are a very local thing. If you get a good one it’s beautiful. If you get a cheap and cheerful one it’s yuck…
"If people don't buy them they close – it's as simple as that."
Announcing their planned opening, a spokesman for Greggs said: "We can confirm we are due to open a new shop in Truro later this year.
"We will be sure to share further information in due course."
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