A zoo in Toronto, Canada, has offered people the chance to name a cockroach after their ex this Valentine's Day.

Jilted lovers have pounced on the chance to get this last laugh with Toronto Zoo Wildlife Conservancy being inundated with requests after they announced the clever campaign.

The Mirror reported that the name-a-roach campaign gives people a chance to dedicate one of the critters to their former lover for the equivalent of £20.

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Toronto Zoo's cockroach campaign reads: "Roses are red; violets are blue… Is there someone in your life that’s bugging you?

"Give them goosebumps by naming a cockroach in their honour this Valentine's Day."

Scorned lovers could name one, or more, of the zoo's cockroaches by filling in a form online "in honour" of the person of their choosing.

They will then receive a digital certificate with the roach's name, and even a shareable digital graphic.

A whopping 450 people had applied to name a cockroach with the funds going to the zoo's conservation research. Many more praised the scheme ahead of the most romantic day of the year.

Jennifer Brown said: "Where do I sign up? I got a long list."

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Sheridan Adams added: "My ex-husband already has that nickname along with toxic maggot."

Yasmin Gonzalez joked: "Finally someone has found a reason for their existence."

"Absolutely love the concept, brilliant," said Kerry Murray.

A spokesman for the zoo said: "The Toronto Zoo and the Toronto Zoo Wildlife Conservancy respect all creatures – big and small.

"Cockroaches play a very integral ecological role in their rainforest homes by helping to decompose forest litter and animal faecal matter and are, in turn, food for many other animals.

"Despite their hair-raising reputation, cockroaches undeniably play a vital role in the sustainability of plant and animal habitats."

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