BRITISH AIRWAYS has revamped meals on its long-haul flights, with new options including Magnum ice creams and Graze snack boxes.
The airline is also reintroducing the second meal option on several long-haul flights following a backlash at its removal last year.
The changes are part of a multi-million revamp promised by BA boss Alex Cruz before Christmas.
In a speech at the World Travel Market, the Chief Exec admitted some of the recent changes had proved unpopular with passengers and said mistakes had been made.
Previously, customers travelling in Economy on long haul flights were served a complimentary snack and a three-course-meal or a light meal, depending on the time and length of their flight, plus drinks.
Now, customers will be welcomed with pretzels and a drink at the start of the flight.
This will be followed by a four-course meal with starter, main, dessert, cheese and biscuits, accompanied by a bread roll and bottle of water.
On the shorter daylight long-haul flights to destinations like New York and Dubai, fliers will also receive a sandwich and a chocolate or Nutri-Grain bar.
On longer daylight flights to places like Cape Town and Hong Kong crew will serve an extra hot meal like a pizza wrap or a regional option, with a pot of pasta, a chocolate brownie and a drink, as well as a smokehouse BBQ crunch Graze movie-snack box.
A cooked breakfast will be served on the overnight longer flights.
Customers on daylight flights from London will be offered a range of Magnum ice-creams to snack on in-between meals, while those on night flights will be offered a tuck-box featuring items like Dairy Milk Buttons, Twix, Kit-Kats and Mini Cheddars.
The new catering arrives from January 17 and the menus will change every six months.
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Carolina Martinoli, British Airways’ director of brand and customer experience, said: “Our new four-course main meal has been developed by our team of chefs to be full of flavour at 35,000ft and we’ve created regional options depending on the route.
“Our customers have also told us they want to be able to save some items for later in the flight, so we’ve replaced the water cup with a bottle of Highland Spring on the first meal, and added Graze snack boxes on our longest flights.
“We’re also offering Magnum ice-creams on daylight flights from London and a Tuck Box on inbound and overnight flights.”
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