Is this the world’s most stylish place to stay? Designers create hotel rooms based on the ‘hottest online interiors trends’
- The ‘Argos Mood Hotel’, filled with ‘on-trend’ homeware from Argos, is located in London’s Bethnal Green
- It’s made up of six different ‘Mood Rooms’ – including a ‘Luxe Room’, an ‘Escape Room’ and a ‘Night Room’
- The rooms are inspired by popular searches on Pinterest, a site that allows users to create visual mood boards
If hotel rooms were designed using what the internet says are the latest decor trends – then they’d look something like these, apparently.
A series of rooms – curated based on the ‘hottest interiors trends emerging online’ – have been unveiled in a pop-up hotel by Argos and the visual inspiration platform Pinterest, ‘immersing guests into a world of interiors inspiration and discovery’.
Known as the ‘Argos Mood Hotel’, the pop-up is made up of six different ‘Mood Rooms’, ranging from a gold-accented ‘Luxe Room’ to a whimsical ‘Play Room’ for adults.
A series of rooms – curated based on the ‘hottest interiors trends emerging online’ – have been unveiled by Argos and the visual inspiration platform Pinterest. Above is the ‘Tea Party Room’
The ‘Argos Mood Hotel’, located in London’s Bethnal Green, is made up of six different ‘Mood Rooms’
Decorated in ‘on-trend homeware and furniture from the latest Argos product ranges’, the concept hotel in London’s Bethnal Green will open to the public from Saturday, April 2, until April 4 (scroll to the bottom for more details).
Not only that, but members of the public can also apply to stay at the trend-led hotel for a night – and some will even win the contents of the stylish rooms.
To dream up the themes for each hotel room, Pinterest, a site that allows users to make their own visual ‘mood boards’, analysed its users’ most popular searches from October 2019 to September 2021.
A surge of Pinterest searches year on year for ‘luxury kitchen design’, ‘luxury bedroom master’ and ‘gold bathroom fixtures’ came together to inspire the ‘Luxe Room’.
A surge of Pinterest searches for ‘luxury bedroom master’ and ‘gold bathroom fixtures’ inspired the ‘Luxe Room’ (pictured)
Deep green walls, marble tabletops and velvet seating add to the gold accents in the ‘Luxe Room’ (pictured)
According to the designers, the ‘Luxe Room’ sets out to create a ‘luxuriously refined feel’
Deep green walls, marble tabletops and velvet seating add to the gold accents in the room, which sets out to create a ‘luxuriously refined feel’.
Meanwhile, the ‘Play Room’ – where ‘fresh and funky worlds collide’ – promises to be the ‘epitome of excitable, youthful energy’.
Inspired by Pinterest searches for ‘adult crafts’, ‘bunk rooms for adults’ and ‘cowboy-themed parties for adults’, it’s jam-packed with fun features, from the fuzzball table and dartboard to the colour-pop furniture and the wall art made from soft toys.
Other ‘Mood Rooms’ in the hotel include the ‘Escape Room’ – billed as ‘modern minimalism at its finest’ – which is ‘all about turning your home into your very own sanctuary’.
Pictured is the ‘Play Room’, which promises to be the ‘epitome of excitable, youthful energy’
The ‘Play Room’ was inspired by Pinterest searches for ‘adult crafts’, ‘bunk rooms for adults’ and ‘cowboy-themed parties for adults’
The ‘Escape Room’, pictured above, is ‘all about turning your home into your very own sanctuary’
Searches for ‘library room’, ‘massage room’ and ‘spa room decor’ informed the design of the ‘Escape Room’
Stemming from a boom in searches for ‘library room’, ‘massage room’ and ‘spa room decor’, the space features muted pastel colours, light wooden furnishings, graphic prints and soft mood lighting.
Pinterest also picked up on an increase in searches for ‘living room plants’, ‘indoor plant shelf ideas’ and ‘plant wall ideas indoor’, which has inspired The Nature Room, a space steeped in ‘earthy colour tones, rugged textures and biophilic designs’.
Pictures show that the space is decked out with woven baskets, walls of plants, leaf-patterned cushions and furniture upholstered in shades of green.
The hotel’s ‘Tea Party Room’, meanwhile, was based on a rise in searches for ‘high tea food ideas’, ‘vintage tea party’, and ‘tea party aesthetic’ on Pinterest.
Velvet armchairs in shades of dusty pink and green, colourful dried flowers and brushed brass table lamps are dotted throughout the lounge space.
Pinterest picked up on an increase in searches for ‘living room plants’ and ‘plant wall ideas indoor’ – which inspired the ‘Nature Room’ (pictured)
The ‘Nature Room’ is said to be a space steeped in ‘earthy colour tones, rugged textures and biophilic designs’
Above is the bathroom in the ‘Nature Room’, complete with woven baskets and a wall of plants
The hotel’s ‘Tea Party Room’, pictured, was based on an increase in searches for ‘high tea food ideas’, ‘vintage tea party’, and ‘tea party aesthetic’ on Pinterest
Finally, there’s the ‘Night Room’ – a ‘futuristic and fun’ space based on Pinterest searches for ‘dreamy room’, ‘moon wallpaper’, ‘night aesthetic bedroom’ and ‘bioluminescence [an organism’s production and emission of light] aesthetic’. Here, the designers opted for dark curtains, neon lighting, bold artwork and an inky colour palette of navy blues and blacks.
Everything featured in the hotel is available to purchase from Argos in-store and online, allowing visitors to ‘put their own twist on The Argos Mood Hotel decor in their very own home’, according to a statement.
Ahead of the opening, Andrew Tanner, Design Manager at Argos, said: ‘This is a great opportunity to bring our homeware to life, immerse and inspire our customers and really demonstrate the ways our design-led furniture and homeware can transform a room.
Pictured is the ‘Night Room’ – a ‘futuristic and fun’ space based on Pinterest searches for ‘dreamy room’ and ‘moon wallpaper’
The designers opted for neon lighting, bold artwork and an inky colour palette of navy blues and blacks in the ‘Night Room’
‘Our in-house team is committed to curating a range of beautiful products to inspire and excite all our customers, from opulent furnishings to earthy accents and vibrant decor. Trends have always been at the heart of our collections but now that we are adapting to a new way of living and spending more time in our homes, we want to demonstrate the various ways our design-led furniture and homeware can transform a room.’
And Sibylle Tretera, Head of Creative Strategy, EMEA at Pinterest, added: ‘The Mood Hotel taps into the phenomenal cultural shift we’ve all lived through in the past two years. Across the world, we’ve seen that people’s relationships with their homes have changed forever and with this comes a new demand for evolving and transforming spaces to suit our moods. This innovative approach from Argos explores the ways people are using the platform and brings to life the very trends people are searching for, making it easy for home decor fans to take action on their creative ideas.’
The rooms are open to the public during the day on Sunday, April 3, and for complimentary overnight stays from Saturday, April 2, to Monday, April 4, with successful applicants winning one of five trend-led Mood Rooms. For more information, visit www.themoodhotel.co.uk.
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