The trend for UK holidays is booming (mostly because we still aren’t supposed to leave the country), and some unexpected players are getting involved.
No, we’re not talking about your aunt trying to list her caravan as a luxury glamping pod on Airbnb.
Fast fashion brand PrettyLittleThing – who you may have heard of when they saw backlash for selling clothes for as little as 35p – is opening up their very own hotel, imaginitively named the PrettyLittleThing Hotel.
The staycation house sits in the Devon countryside, and is decked out in pink PrettyLittleThing merch.
For now, you can’t book a stay, but the brand say they’ll soon be opening up bookings for this summer.
And if you fancy trying your chances, they’re also running a competition to let a lucky winner and their pals pay a visit.
A total of three groups of three friends can win, with the competition closing on July 5 and the winners announced on Tuesday July 6.
Don’t think this is just an average villa with the PrettyLittleThing name slapped on it.
Included in each stay is custom PrettyLittleThing merch, onsite entertainment, a private chef and luxury catering, a makeup artist, a spa, a swimming pool, and access to a wellness guru.
Oh, and ‘even more surprises’, so say PrettyLittleThing. Who knows what that could be.
Nicki Capstick, marketing director at PrettyLittleThing said: ‘The PrettyLittleThing hotel is something we have been excited to launch for a long time.
‘We’ve carefully curated the decor and homeware from our own range to create the ultimate staycation destination this summer.
‘We’re looking forward to welcoming our first guests and ensure that they have the most incredible getaway after over a year of being unable to travel.’
If you’re keen to head to the physical embodiment of the PrettyLittleThing website, you can enter the competition and register your interest for a stay at a later date on the PrettyLittleThing site.
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