It was an exceptional move in an exceptional year.
Last year amid the coronavirus pandemic was a difficult stretch for hotels and restaurants, but in October, on World Vegetarian Day, which is celebrated annually on the first day of that month, Hong Kong-based Ovolo Group switched all of its hotels and restaurants across Australia and Hong Kong to go vegetarian for the next 365 days.
The only restaurants among its portfolio exempt are any that were already vegan and eschewing all meat, fish, dairy, and eggs.
Casually dubbed the “Year of the Veg,” the idea came straight from the top: from Ovolo Group founder and CEO Girish Jhunjhnuwala.
“It was a bold move,” says Jhunjhnuwala, speaking via phone from Hong Kong. “But the initial feedback was positive and, immediately, the reaction was very encouraging. So even though it was a bold move, we knew it was the right move.”
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