World’s most ‘loved’ and ‘hated’ airlines revealed: India’s Go First is most disliked overall followed by Tap Air Portugal, with Canadian carrier Bearskin winning the most hearts
- The ranking was produced by a study of tweets that mention airlines, with an AI tool analysing ‘sentiment’
- The tool scored the tweets according to whether they mentioned the carrier positively or negatively
- The results were used to produced an overall ranking, plus lists for America, Europe and Australia
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The most ‘loved’ and the most ‘hated’ major airlines in the world have been revealed. And it’s Canada’s Bearskin Airlines that is the most adored – and India’s Go First that is the most disliked.
That’s according to a study of tweets that mention airlines. The research used an AI ‘sentiment tool’ to analyse the text in thousands of posts and assign a score to them according to whether they mentioned the carrier positively or negatively. Any airline with less than 100 mentions was excluded.
In total, 53.4 per cent of tweets about Bearskin Airlines were positive, with Canada’s Pacific Coastal Airlines claiming second place in the global ‘most loved’ list with a score of 48.5 per cent and Portugal’s TAP Express third with a score of 47.8 per cent.
Go First was deemed the ‘most hated’ worldwide because according to the study, 73.8 per cent of tweets about it were negative. In this ranking TAP Air Portugal comes second with a 68.4 per cent negativity rating and Australia’s Jetstar Airways is third with 67.5 per cent.
The study, undertaken in December 2022 by S Money, also broke the results down into regions.
The most ‘loved’ and the most ‘hated’ major carriers in the world have been revealed by a study of positive and negative tweets that mention airlines
In total, 53.4 per cent of tweets about Bearskin Airlines were positive, with Canada’s Pacific Coastal Airlines claiming second place in the global ‘most loved’ list
In the European most-loved ranking, TAP Express is No.1, as expected, followed by Denmark’s Alsie Express (second, 40.9 per cent positivity rating) and Spain’s Canaryfly (third, 37.5 per cent).
After TAP Air Portugal in the most-hated ranking for Europe comes Spain’s Vueling (second, 64.6 per cent) and Germany’s Eurowings (third, 59.8 per cent). Wizz Air UK comes fourth in this ranking with a negativity rating of 59.5 per cent.
In the North America ranking, Canadian North takes bronze in the most-loved list, behind Bearskin and Pacific Coastal Airlines, with a positivity score of 47.4 per cent.
In the European most-loved ranking, Tap Express is No.1, followed by Denmark’s Alsie Express (second, 40.9 per cent positivity rating) and Spain’s Canaryfly (third, 37.5 per cent)
A Tap spokesperson said: ‘This report in no way accurately reflects the views of the tens of millions of TAP’s customers who have chosen to fly with us’
In the most-hated list for North America, it’s WestJet that carries the highest negativity rating – 67.4 per cent. Next, it’s Canada’s Flair Airlines (second, 65.2 per cent), Air Transat (third, 63.3 per cent) and in fourth place is America’s Spirit Airlines (62.2 per cent).
The study also produced a ranking for America alone. It reveals that the country’s most hated airline after Spirit is Frontier Airlines, with a negativity rating of 61.9 per cent, with American Airlines in third with a negativity rating of 60 per cent.
The top three most-loved airlines in America are Avelo Airlines, Alaska Airlines and Hawaiian Airlines.
In the North America ranking, Canadian North takes bronze in the most-loved list, behind Bearskin and Pacific Coastal Airlines, with a positivity score of 47.4 per cent
In the most-hated list for North America, it’s WestJet that carries the highest negativity rating
In the Middle East and Central Asia, Emirates is deemed the most-loved airline (29.7 per cent positivity), with Turkish Airlines the most hated (57.1 per cent negativity).
In Australia, meanwhile, it’s Qantas that is the most hated after Jetstar Airways, followed by Virgin Australia. Aviair, Eastern Air Services and Sharp Airlines are the three most-loved Australian carriers.
Are these results reflected in other online sources?
On www.airlinequality.com, ‘most hated’ Go First has an overall rating of just two out of 10. And TAP Portugal has a rating of just 1.2 out of five from 2,477 reviews on Trustpilot.
America’s most hated airline after Spirit is Frontier Airlines, with a negativity rating of 61.9 per cent, with American Airlines in third with a negativity rating of 60 per cent
WestJet, ‘most hated in North America’, receives a lowly score of just 1.5 on Trustpilot, with 83 per cent of reviews giving the carrier a rating of just one out of five.
World No.1 Bearskin Airlines has only amassed around 15 or so Tripadvisor reviews – and only scores 2.5 out of five on average.
Pacific Coastal Airlines, the most loved carrier globally in the Twitter study, scores three out of five on Tripadvisor from 177 reviews.
In the Middle East and Central Asia, Emirates is deemed the most-loved airline (29.7 per cent positivity)
In Australia it’s Qantas that is the most hated after Jetstar Airways
A TAP spokesperson said: ‘This report in no way accurately reflects the views of the tens of millions of TAP’s customers who have chosen to fly with us, as can be seen from having “TAP Express” rated so highly while “TAP” itself is rated so poorly, even though they are same airline.
‘We always take any issues raised by our customers through Twitter seriously as we are committed to delivering excellent customer service.’
MailOnline approached Go First, Spirit, WestJet and Jetstar for comment.
For more visit www.smoney.com.au/blog/the-most-loved-and-hated-airlines-from-every-country.
High-flyer: Aerovias DAP takes home the gold medal for South America
The research used an AI ‘sentiment tool’ to analyse the text in thousands of posts and assign a score to them according to whether they mentioned the carrier positively or negatively. Any airline with less than 100 mentions was excluded
On www.airlinequality.com, ‘most hated’ Go First has an overall rating of just two out of 10
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