A THREE-year-old boy has died after plunging from the fourth floor of a shopping centre in front of his horrified dad.

Little Luan Vaz Moraes was at the Erico Veríssimo mall in Cruz Alta, Brazil, when the fell 50ft to his death on Monday.

The tot plummeted from the fourth-floor and landed in the basement, according to the local fire department.

Emergency services rushed to the scene at about 2.30pm and found Luan with extremely serious injuries.

He was dashed to the Sao Vicente de Paulo Hospital but tragically died.

It is understood the youngster was at the shopping centre with his dad and both were tourists in the town.

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The pair were walking through the mall while waiting for a bus when Luan fell, according to local reports.

Authorities are probing how Luan ended up falling and investigating to determine whether there was any negligence.

The owner of the shopping centre, named in reports as Mario Bisso Otero, extended his condolences to the family and promised to collaborate with the investigation.

It comes after a toddler tragically died after falling from the 29th-floor balcony of a New York apartment building.

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The three-year-old’s distraught mother reportedly screamed “my baby, my baby” from the street below as the tragic incident unfolded.

Police responded to a 911 call at the Taino Towers residential complex in Harlem where they discovered the child's lifeless body on scaffolding on the third floor.

The boy, who was wearing a diaper and a yellow T-shirt, was taken to a nearby hospital where he was pronounced dead, the authorities said.

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