Now even Heinz beans are on a New Year’s health kick! New £2.50 microwavable breakfast ‘protein pot’ includes sausages, egg and even SPINACH
- Heinz create ‘Beanz Protein Pots’ containing beans, eggs, sausages, and spinach
- 230g pots contain 14.3g of protein and 250kcal and are on sale for £2.50 per pot
- They appear to be modern day twist on HP All Day Breakfast tins – made by Heinz
Heinz beans have gone on a New Year health kick – with the launch of a new ‘high-protein’ breakfast pot.
The larder staple has been mixed-up with egg, sausage and even spinach to create the new ‘on-the-go’ breakfast option.
American food giant Heinz has also ditched the traditional tin can for a microwaveable plastic pot for the new line.
The new breakfast option – costing £2.50 for a 230g pot – appears to be a modern-day makeover of the old HP All Day Breakfast tins – also made by Heinz.
The larder staple has been mixed-up with egg, sausage and even spinach to create the new ‘high protein’ breakfast option
Unlike the modern-day option which spinach, those tins consisted of beans, sausages, bacon, mushrooms and Scotch eggs.
However the new Heinz’s creation does pack a punch in terms of protein – with 14.6g per pot – more gramme for gramme than the traditional tinned breakfast.
A Crosse And Blackwell Hunger Breaks All Day Breakfast Beans, for example, contains 24.8g of protein in a larger 400g tin.
However the new pot does contain roughly the same amount of calories gram for gram.
The tinned breakfast contains 468kcal per 395g tin, compared to the 235kcal per 230g pot.
Unlike the new modern-day spinach-included option, those tins consisted of beans, sausages, bacon, mushrooms and Scotch eggs
The upside is a big reduction in salt and sugar, with 1.3g and 7g respectively in the new pot, compared to the Hunger Breaks tin, which has 3.2g and 14.2g respectively.
The new breakfast snack takes two minutes and 45 seconds to warm up in the microwave and it is counted as one of your five-a-day in terms of fruit and vegetable requirements.
Heinz said it was ‘perfect for consumers that are short on time but still want to enjoy a delicious and high in protein breakfast or lunchtime option’.
Emily Wright, Junior Brand Manager at Kraft Heinz, said: ‘Our all-new Heinz Beanz Protein Pot is the perfect on-the-go breakfast or ideal for those looking for a delicious and quick breakfast or lunch option.
‘It’s tasty, convenient, easy to make and high in protein. Watch this space as we are planning to add more delicious flavours to the range later this year.’
The pots are available from Tesco and Sainsbury’s from today. Meanwhile, the food firm plans to extend the range with new flavours in the spring.
The company’s Beanz brand was one of those to receive a boost in sales during the pandemic.
With people stacking up on canned goods amid panic buying in shops during the pandemic, the product saw £25.9million in extra sales across 2020.
While the idea of tinned dinners are repulsive to some, they have been and still are popular among some.
Tinned curries are still a larder staple for many, while Fray Bentos pies, said to be ‘loved’ by the Queen, can also be found in most supermarkets.
Last year, computer game company GAME brought back its Christmas Tinner – a tin containing the various components of a Christmas Dinner – for gamers who wanted more time on their consoles and less time cooking over the festive season.
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