A SHOPKEEPER is selling soft drinks for an eye-watering £15 a pop – but customers aren't complaining.

Ameer Khan, 21, sees dozens of bottles of Prime Hydration fly off the shelves at his convenience store almost by the minute.


One punter paid £80 for a crate while another shelled out £15 just to keep a bottle behind the counter so no one else could buy it.

Ameer, who runs a Nisa Local in Worcester, explained: "Nobody has complained about the price.

"People leave their phone numbers with me so I can let them know we have some in stock."

The extortionately priced Prime Hydration is at the centre of a social media craze which sparked a buying frenzy amongst youngsters.

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It follows the launch of the brand earlier this year by YouTubers KSI and Logan Paul who boast billions of fans across the world.

Teens have been filmed swarming into stores like Asda to strip the shelves just minutes after being stocked by staff.

While others are shifting the ultra-in-demand 500ml drink on eBay for a ridiculous £10,000 just for one bottle.

The drink – which comes in 11 flavours – retails at £2 but shopkeeper Ameer pumps up the prices to £8 knowing he can still shift the stock at his store.

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He added how some people come every 10 minutes on a Friday to ask if the bottles have been delivered yet, the Worcester News reported.

But the mania at Ameer's store has seen him forced to keep the bottles behind the counter.

And the 21-year-old has even placed limits on how much each person can buy as kids crowd into his store to pick up the drinks.

Despite massive price increases and limits on how many are sold, the shopkeeper said youngsters remain completely undeterred.

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British YouTube star KSI, 29, recently told The Fellas podcast the drink he made alongside American Logan Paul is "always sold out".

He chimed: "Honestly, people are selling it on the black market."


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