OnlyFans, the website best known for connecting adult performers directly with their audience, is about to call time on "sexually explicit conduct".
The company is expected to continue to allow some accounts containing nudity but, in an effort to attract more investors, will shift its focus onto more mainstream content.
While content on OnlyFans ranges from fitness and yoga to comedy and cookery classes, by far the most popular OnlyFans accounts are selling adult content.
The London-based company said in a statement that the changes, which will go into effect on October 1, were to comply with the requests of its banking partners and payment providers.
"In order to ensure the long-term sustainability of the platform, and to continue to host an inclusive community of creators and fans, we must evolve our content guidelines," OnlyFans said.
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The company said it would allow creators to post content containing nudity if it was consistent with OnlyFans' policies.
It’s not yet clear where the limits will lie. As long ago as May last year, dozens of sex workers who had come to rely on the site for income during lockdown were complaining that their OnlyFans accounts were being limited or disabled.
One of them, Railey Boo, told Rolling Stone magazine that her account was deleted and she had been unable to find out why.
"I never did anything wrong… never talked about my Snapchat, doing meetups, or other restricted stuff," she said.
She says she permanently lost over $1,000 (£733) that was in her OnlyFans account.
Another user, dominatrix Katharina Amara, said that he was told her OnlyFans account had been suspended for violating the site’s guidelines on extreme pornography, but she insists the clip flagged by the system contained none of the banned activities she had been accused of.
Though her account was eventually reopened, she lost all of her subscribers.
"I had to start from zero again," she said.
The site, which was founded in 2016 and has boomed in popularity during the COVID-19 pandemic, says it has 130 million users.
In 2020, a statement from the company said: "Without question, OnlyFans is one of the most inclusive social platforms, and our progressive policies towards content creation enables the success of adult content creators without discrimination. That is not going to change."
OnlyFans also this week said it was launching a new streaming platform and app called OFTV on which creators can share video content on topics such as fitness, cooking, comedy, and music.
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