4 Shopping Tips to Remember When It's Time For a New Facial Serum

Does the process of finding a new facial serum seem overwhelmingly daunting to you? While that’s an understandable sentiment (drugstore skin-care shelves are packed with hundreds of products!), there are some tips and tricks that can make your serum search a whole lot easier. That’s a win because buying the right product for your skin type and concerns can do amazing things for your skin’s appearance and overall health.

Target Your Skin Concern

Facial serums can be incredibly helpful for targeting specific skin-care concerns as they tend to have higher concentrations of active ingredients.

So when shopping for a serum, keep your skin goals in mind. There’s probably a serum out there for you. If you’re dealing with dryness, consider looking for a hydrating serum, like the e.l.f. Cosmetics Holy Hydration! Hydrating Serum ($10, originally $12) or one that focuses on supporting the skin’s moisture barrier. For fading dark spots, boosting your skin’s glow, and evening out skin tone, a serum formulated with vitamin C, like the e.l.f. Cosmetics Vitamin C Serum ($16), might be helpful.

Serums with niacinamide may also be a good choice for fading dark spots. The new Keys Soulcare Let Me Glow Illuminating Serum ($26) includes the trendy ingredient, as well as rose water to hydrate, in its formula.

Of course, those aren’t the only concerns that serums treat. You can find serums that target fine lines and wrinkles, calm the skin, work to exfoliate, help heal acne, and more.

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