e.l.f. cosmetics is no stranger to TIkTok fame. Many of the brand’s products, like the Camo Concealer and the Putty Primer, have gone viral on the social media app for being both affordable and incredibly effective.

The newest product from the brand to gain attention on TikTok is the e.l.f. Cosmetics Sheer Slick Lipstick in Black Cherry ($5).

So what’s the deal with this specific shade, you ask? Well, as many TikTok users mention, it happens to be an impressive and less expensive dupe of a popular lipstick that gives lips a super subtle berry tint.

Along with delivering that sheer and slightly shiny wash of berry pigment, the e.l.f. Cosmetics Sheer Slick Lipstick in Black Cherry works to hydrate and soften lips thanks to the addition of meadow-foam seed oil and vitamin E in the formula.

It’s so creamy and lightweight, you’ll forget you’re wearing anything at all — until you glance at yourself in the mirror, that is.

This barely there lipstick look is also a trend that seems to return every fall, too, which may also explain the product’s newfound TikTok popularity.

The only bad news? It sells out fast. So, if you really want to get your hands on the $5 tube, be sure to head over to the brand’s website now.

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