Home » Beauty » Naomi Osaka Talks Bringing Skincare Brand KINLÒ To Walmart
Naomi Osaka Talks Bringing Skincare Brand KINLÒ To Walmart
May 3, 2022
The digital age has changed the game for entrepreneurs. A brand is able to connect directly with a mass audience, your next customer is always a scroll away and through social media, supporters are able to learn more about the person behind the company. It’s encouraged new demographics to try out business ownership, while allowing them to capitalize on tools they use daily. With that, in-store customers can hold a product, quickly compare prices and head home with a brand they discovered that day.
Naomi Osaka’s KINLÒ, is enjoying the best of both worlds. The sun care brand is now available at 2,500 Walmart locations across the U.S. You can also get it online through Walmart, as well as on the company’s site.
“Naomi is truly a pioneer in her work to build a future of skincare that is formulated for melanated skin, while shining a light on the unmet skincare needs affecting people of color,” said Angel Beasley, Merchandise Director, Beauty, Walmart U.S., in a statement. “Adding the KINLÒ product line to Walmart aligns squarely with our mission to better serve the needs of all of our customers. Walmart is ultra-focused on reflecting our diverse customers and advancing racial equity.”
KINLÒ launched in September 2021 and until last week, was only obtainable online. Its primary product is tinted sunscreen intentionally created for those with higher amounts of melanin in their skin. The brand also offers hydrating products like mist, facial oil, body oil, lip balm, UV detection stickers and recovery products for damaged skin. As CEO, 4-time Glam Slam singles champion Naomi Osaka works with Dr. Naana Boakye, a certified dermatologist, to assure each offering is efficient.