Thanks to social media, diving into the world of beauty is much more accessible due to beauty influencers, or as they were called back in the day – “gurus.” Learning new hacks, techniques, and tips to improve your beauty routines takes a swipe through TikTok or a click on YouTube. 

With the beauty community becoming so vast, finding the few that offer just what you need may be challenging. Especially for Black content creators, it’s no secret that they’re hidden from the main algorithm, a problem that arose in 2020 that’s still problematic today.

To ensure you’re gaining the knowledge you need, we’ve rounded up our five favorite beauty influencers that deliver impeccable faces and even greater content. 

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