When I started wearing the e.l.f. Cosmetics Putty Primers ($9 each), midday makeup touch-ups became a thing of the past. While I was absolutely thrilled with the results, I can’t say I was completely shocked, because a good primer is supposed to increase the wear of makeup by essentially gripping onto it. The brand’s Putty Primers are also famous on TikTok and tout hundreds of glowing reviews online, so I had high expectations from the get-go.

However, the Putty Primers did deliver a wonderful benefit I wasn’t fully expecting. These primers have essentially reignited the love I have for the other makeup products in my kit — specifically my foundation, concealer, bronzer, and blush.

First, the e.l.f. Cosmetics Putty Primers boost the initial performance of these face makeup products.

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