This Brand Makes Products Just For 4C Natural Hair, and It’s a Dream Come True
We’ve seen boatloads of hair-care brands release products and collections specifically targeted to consumers with curly or natural hair in the last year, but I think we can all agree that many brands releasing these lines have a specific type of hair in mind when they use the word “curly,” and 4C hair — the kinkiest type of hair that’s also more prone to breakage and dryness — is often left out of the conversation when these products are created and marketed. Thankfully, an all-new, Black-owned brand has come along that caters to the needs of 4C hair and 4C hair alone.
4C Only, as it’s called, launched back in November as the first hair-care brand to release products solely dedicated to 4C hair. This curl type is a lot tighter than other hair types, and the hair is also more prone to shrinkage and dryness than the others, but unfortunately, not enough brands offer products that are dedicated to just these concerns — which is why the launch of 4C Only is so important. “We created 4C Only as a brand that targets one specific texture that tends to not get proper care and products it needs in society,” Alicia Ferguson, chief marketing officer, said in a statement last year. “From product selection to ads and social media content, 4C Only is here to highlight, support and amplify the voices of those with 4C textures.”
4C Only launched with four products: a shampoo, a deep conditioner, a leave-in conditioner, and a styling cream that customers can either buy separately for $23 a product or as a bundle for $70. As a person with 4C hair myself, I figured it was my duty to try them all out. Read my thoughts ahead.
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