Aldi brings back popular £24.99 versions of Jo Malone’s huge 2.5kg luxury candles that cost £300 more
- Aldi has relaunched hit Jo Malone-inspired super-sized candles for Christmas
- The German supermarket chain’s copycat versions of the luxury retailer’s famous scented candles have won them nationwide praise
- Are selling a 2.5kg version of the fan favourites for £24.99 – £305 less than Jo Malone’s luxury candle and with 270 hours of burn time
- Have also added new Jo Malone replica Velvety Rose to their range
Aldi has relaunched their hit range of Jo Malone-inspired super-sized candles for Christmas.
The German supermarket chain, whose copycat versions of the luxury retailer’s famous scented candles have won them nationwide praise, are selling a 2.5kg version of the fan favourites for £24.99 – £305 less than Jo Malone’s luxury candle.
While the luxury £330 version boasts a burning time of 220 hours at 2.5kg, Aldi’s budget replica says it burns for 270 hours.
Aldi has relaunched their hit range of Jo Malone-inspired super-sized candles for Christmas. Left: Aldi’s No.3 pomegranate version weighs 2.5kg, burns for 270 hours and sells for £24.99 Right: Jo Malone’s Pomegranate Noir candle weighs 2.5kg, burns for 220 hours and costs £330
Aldi’s Hotel Collection Hurricane Candles come in four scents, Lime, Basil & Mandarin, Pomegranate, Sweet Almond and Macaroon, and this year shoppers can also get their hands on the seasonal winter scent Velvety Rose.
Aldi told FEMAIL: ‘Just in time for cosy winter nights in front of the fire, Aldi’s Hotel Collection Hurricane Candles make the perfect gift this Christmas, and are in stores now for a whopping £305 less than that of Jo Malone.
The candles are available in-store now, but the Hurricane Candles won’t be available online until December 2 and are expected to sell out quickly.
Aldi has re-released its £3.99 version of Jo Malone’s £44 candles (and they’re already for sale on eBay for three times the price)
Aldi’s Hotel Collection Hurricane Candles come in four scents, Lime, Basil & Mandarin, Pomegranate, Sweet Almond and Macaroon (pictured)
In March 2017, Aldi launched a range of £3.99 candles in three of the same unique scents as Jo Malone’s, the luxury label’s 200g candles costing £44 each.
The selection of pomegranate noir, freesia and pear and lime basil and mandarin not only had the same names as the exclusive brand, but also had similar packaging of a clear glass holder with white wax and two candle wicks.
At the time the German supermarket chain claimed that the candles – available in Pomegranate Noir, Freesia & Pear and Lime, Basil & Mandarin – smelled just like those from the luxury brand Jo Malone and demand has remained so high that they’ve made the limited edition candles a permanent fixture on shop shelves.
In 2017 a spokesperson for the store said: ‘Our customers loved the luxury candles when we first launched them in March. We’ve listened to customer feedback and are looking forward to seeing the candles back in store, permanently.’
Aldi’s Hotel Collection Hurricane Candles also comes in the seasonal winter scent Velvety Rose this year (seen right) Jo Malone’s original luxury version of Velveity Rose is seen left
Later that year Jo Malone hit out at the ‘creative laziness’ of budget retailers who continue to launch copycat versions of her trademark products.
When asked how she feels about Aldi and Primark copying her perfumes, candles and diffusers in recent months the 53-year-old said: ‘You have to really protect yourself, that’s where the lawyers come in. I think people that mimic, it’s laziness – laziness instead of creativity because they can’t come up with it themselves.’
The mother-of-one, who sold her company to Estee Lauder for ‘undisclosed millions’ in 1999, added: ‘I find it is frustrating and it’s sad, because what could they create with all their money and their power? And it is just part of our world.
‘It just goes to show you, with creativity, you’ve got to keep moving on, keep pushing on, and don’t worry what’s going on behind you. You keep focused on moving forward, it’s just part of life but yeah it’s sad.’
Miss Malone’s whose heightened sense of smell has made her a millionaire, said that her delicate nose has led to her family calling her ‘the bloodhound’.
In 2017 Jo Malone hit out at the ‘creative laziness’ of budget retailers who continue to launch copycat versions of her trademark products
Source: Read Full Article
