Smashed it! Balenciaga invites guests to its Paris Fashion Week show with broken iPhones engraved with the date, location and time as a ‘genuine artefact from the year 2022’
- Balenciaga invited guests to their show by sending them broken iPhone 6s’
- Phones had cracked screens and were engraved with event date and location
- Mobiles described as ‘genuine artifact from the year 22’ and are not functioning
- Brand’s Fall/Winter 2022 show takes place on Sunday and will be live streamed
Luxury fashion house Balenciaga invited guests to their latest fashion show by sending them personalised broken iPhones.
Rather than the traditional paper invites, the French label opted to send out personalised mobiles engraved with the date and time of its Fall/Winter 2022 show at Paris Fashion Week.
Described as a ‘genuine artifact from the year 2022’, the phone – and the damage caused to it – is real, but is not functioning and should be used ‘for display purposes only’.
The brand’s 360° show will take place this Sunday and be live streamed around the world from the Balenciaga website.
Luxury fashion house Balenciaga invited guests to their latest fashion show by sending them personalised broken iPhones
The French label opted to send out personalised mobiles engraved with the date and time of their Fall/Winter 2022 show
The invitation reads: ‘Please find personalized information on the back of this phone. This is a genuine artifact from the year 2022.
‘It is nonfunctional and to be used for display purposes only. This document certifies that this device is, to the best of our knowledge, not artificially manufactured but made from years of use and later, neglect.’
The fashion house, known for its quirky marketing tactics, received a mix reaction online with some users calling the invites ‘cool’, while others were baffled by the bizarre invitation.
‘Balenciaga, baby, you’re a few years too late… Tumblr iPhone-mania ended in 2015, I’m sorry’, wrote one user.
Described as a ‘genuine artifact from the year 2022’, the phone – and the damage caused to it – is real, but is not functioning and should be used ‘for display purposes only’
‘Balenciaga sent out invited to its upcoming show. The invite was a broken iPhone 6s with Balenciaga details in laser prints on the back. Wow’, said another.
A third commented: ‘So Balenciaga’s invitation to their show on Sunday is a iPhone 6 wit a cracked screen…interesting.’
‘A personalised iPhone for a Balenciaga Show? Crazy how far you can take this sh*t, the funds be speaking the lingo!!!’, said another user.
The celebrity-loved label has been worn by stars including Beyoncé, Adele, Meghan Markle, the Kardashians and Kanye West, is known for it’s strange marketing methods.
The brand has previously been mocked for bizarre posts on Instagram – including dogs posing in giant hoodies and modelling earrings on lemons, although those have all been deleted in favour of a single photo of the Ukranian flag.
The fashion house, known for their quirky marketing tactics, received a mix reaction online with some users calling the invites ‘cool’, while others were baffled by the bizarre invitation
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