Barbie honors International Women's Day with Eleanor Roosevelt doll

Ahead of International Women’s Day, Mattel has introduced a new Barbie inspired by the life and legacy of Eleanor Roosevelt.

The latest doll, featuring the former first lady, was revealed on Wednesday and is a part of the company’s “Inspiring Women” collection.

Dressed in a floral print dress, a pearl necklace and a black hat, the latest doll is a beautiful nod to the historical icon, United Nations spokesperson and human rights activist.

PHOTO: Barbie launches dolls to honor International Women's Day.

In addition to being the longest-serving first lady, Roosevelt, also known as, “First Lady of the World,” was an advocate for policies surrounding civil and economic rights and was often celebrated for her humanitarian efforts.

“We are delighted to welcome former First Lady Eleanor Roosevelt to the Barbie Inspiring Women series and to shine a light on how her perseverance as a champion of policies around civil and economic rights made an impact on the world,” Lisa McKnight, senior vice president and global head of Barbie and Dolls at Mattel, told People magazine in a statement.

She continued, “As the number one global toy property, we believe in the importance of highlighting past and modern-day role models, like Eleanor Roosevelt, to inspire the next generation of changemakers to dream bigger than ever.”

Editor's Picks

Blue Ivy appears next to Beyonce in a new Ivy Park x Adidas ad campaign video that was posted to the weareivypark Instagram page.

Blue Ivy Carter stars in Ivy Park x Adidas campaign alongside mom Beyonce

Check out Black beauty innovators and inventions through the years.

Trailblazing beauty inventions and innovations made possible by people of color

Pair Eyewear teams up with Sesame street to launch cool new frames.

Pair Eyewear launches Sesame Street glasses with Big Bird, Elmo and more

The Barbie Inspiring Women Series presents historical and present-day role models to young girls.

At the beginning of this year, the series also paid tribute to poet, author and activist Dr. Maya Angelou. Ella Fitzgerald and Rosa Parks are also included in the series.

Retailing for $29.99, the Eleanor Roosevelt doll is available at Walmart, Target and Amazon.

PHOTO: Barbie launches dolls to honor International Women's Day.

Mattel is also celebrating International Women’s Day by rolling out its first “You Can Be Anything” digital series which will provide interactive content for families and girls.

The series will feature live streams on Facebook and YouTube with appearances by model and activist Adwoa Aboah as well as actress Yara Shahidi.

“With the virtual event space growing exponentially, we are leaning in with innovative online experiences authentic to our brand DNA, like the Barbie You Can Be Anything Series, to connect female role models who have broken boundaries with families and remind them that kids will become the leaders of tomorrow,” McKnight said in a statement.

This initiative will also coincide with the company’s commitment to partnering with organizations such as Girls Leadership to fund girl-led research on media representation and a PowerLab classroom designed to address implicit bias in the classroom, internalized racial bias and inequities in representation.

Shop The The Barbie Inspiring Women Eleanor Roosevelt Doll

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These eCommerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links.

Source: Read Full Article

Previous post Andrew Cuomo to hold first news conference since sexual harassment scandal broke
Next post What does BAME mean? – The Sun