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When it comes to your beauty regime, it can be hard to know what is and what isn’t worth your time and money – but one thing is for certain, a serum deserves a solid place in your skincare routine.
This powerful product is usually packed full of active ingredients that give a whole host of skin benefits, from hydrating and brightening to calming and wrinkle-reducing. And here at OK!, we've put them to the test to find the best serums for every skin concern.
Here are the ones that we think deserve a place on your bathroom shelf…
Best serum for dry skin
Q+A Hyaluronic Acid Facial Serum, buy it here for £6.50
Hyaluronic acid is a quick-absorbing and ultra-hydrating skincare ingredient, and this serum is packed full of it. It also helps to plump out lines caused by dehydration.
Tester says: “I’ve previously bought much more expensive hyaluronic serums than this one, and I’m delighted that this works just as well – if not better. After about a week of using it, my skin texture felt smoother and the flaky patches I usually wake up with around my cheeks were reduced.” 4/5
Best serum for sensitive skin
Kate Somerville DeliKate Recovery Serum, buy it here for £70
This was formulated to soothe irritation after professional facial treatments, and now the calming formula is available to everyone. It helps restore the skin’s barrier, relieve redness and calm any burning and tightness.
Tester says: “My skin is so sensitive that when I usually put a serum on, it stings. This was so soothing and I had no reaction to it. It glides on and sinks in really quickly, but leaves a moisturising film behind – which also makes my foundation look really dewy. A new must-have for me.” 5/5
Best serum for dull skin
Oskia Super-C Capsules, available in the OK! Beauty Box Glow & Go Edit for just £7.50
These single-dose skincare capsules contain vitamin C, squalane and antioxidants, delivering the exact amount that your skin needs. Simply twist open and massage the luxurious serum-oil into the skin morning or night.
Tester says: “You get loads of product in each capsule – enough to cover the neck too – and I love how handy they are for travelling. The serum inside feels rich and nourishing, and I've definitely noticed a difference in the radiance of my skin after just a few days of using these." 5/5
A 7-day supply of these capsules is usually worth £11, but for just £7.50* you can get your hands on it, along with five other fabulous beauty products, when you sign up for the OK! Beauty Edit. The contents of this particular box are worth over £60 in total, but new customers can get their hands on it for this bargain price when they subscribe with the code 50FIRSTBOX. Amazing!
Best serum for blemish-prone skin
Glow Hub Purifying Blueberry & Black Tea Super Serum, buy it here for £12
Ideal for anyone experiencing clogged pores and breakouts, this serum contains a mix of skin-sloughing salicylic acid, as well as antioxidant-rich blueberries. They work together to gently remove excess dirt and oils and improve bumpy skin texture.
Tester says: “I often find salicylic makes my skin flaky, but this was a gentle formula. It’s not an everyday product for me, but when I see the pores on my T-zone getting clogged, I use this and it does improve their appearance.” 3/5
Best serum for fine lines and wrinkles
Charlotte Tilbury Magic Serum Crystal Elixir, buy it here for £60
After four weeks of use, 93% of testers said this supercharged serum made their skin look younger, with 91% noting a reduction in wrinkles.
Tester says: “I’m normally a bit sceptical of skincare made by make-up brands, especially when it’s expensive, but I was really pleasantly surprised by this. It sinks in instantly and gives skin an immediate brightness, and over time I felt my skin looked more hydrated and even. I don’t buy into the serum’s ‘crystal complex’ claim but niacinamide is second in the ingredients list, which I love for its skin barrier-strengthening properties.” 4/5
Best serum for reactive skin
La Roche-Posay Toleriane Ultra Dermallergo Serum, buy it here for £28
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An intensely hydrating and soothing serum that promises to reduce skin sensitivity from environmental factors or other skincare, and gives a hydrating boost using the thermal water formula.
Tester says: “My face sometimes reacts weirdly to active ingredients like vitamin C or retinol but, perhaps foolishly, that doesn’t stop me from continuing to try out new skincare on a regular basis. The last time my skin reacted badly to a particular product, I applied this serum and after a couple of days, it was completely back to normal again. I’ll now always keep this on standby for future flare-ups.” 5/5
*£7.50 price available for new subscribers only. Price thereafter is £15 per month.
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