Boots has announced that its renaming its feminine hygiene aisle

Following in the footsteps of retailers such as Asda, high street store Boots has announced that it will be changing the name of its feminine hygiene aisle.

When referring to products such as tampons, pads and other period essentials, Boots will now label the section ‘period products’.

The decision was confirmed after it wasreported by Tyla that Boots had renamed the feminine hygiene section on its website and app.

And now the labelling of the shop’s in-store aisles is under review and the change will be rolled out across its stores later this year.

Speaking of the decision, Jamie Kerruish, beauty director at Boots UK, said: “When it comes to periods, we know retailers can play an important role in changing people’s perceptions, including the words we use to describe products.

“We are proud to be implementing this change at Boots, starting with removing words like ‘hygiene’ and ‘sanitary’ and much more proudly saying ‘period products’ on boots.com and the Boots App.

“We are currently reviewing signage in store too, which will be updated later in the year.

“Period products are essentials, and we want to ensure our customers can find and access all of the products they need with ease at Boots.”

The move comes after campaigners have argued that the term “feminine hygiene” is outdated and contributes to stigma surrounding the menstrual cycle.


In fact, according to a study byPlan International, nearly half of girls aged 14 to 21 are embarrassed by their periods.

But more than breaking down taboos and dispelling the myth that periods are something to be ashamed of, the move could signal a shift towards increasingly gender neutral language.

Indeed, it’s not just people who identify as women that menstruate.

Earlier last month, when Asda made similar changes,the supermarket was praised by campaign groups and shoppers alike for increasing inclusivity.

The supermarket, which began rolling out the changes at the end of 2021, was applauded by Gabby Edlin, founder of Bloody Good Period, who said: “This new name/announcement displays an inclusive attitude to gender with periods, which is so important to make sure everybody is able to talk about periods.”

She added: “It also removes the stigma of periods being dirty, or something we need to hide away or not talk about.

“Having very matter of fact period products rather than ‘feminine hygiene’ tells you what it is, with no euphemism to hide behind, and no shame or stigma.”

For all the latest celebrity news, sign up to our daily newsletter here.

Source: Read Full Article

Previous post Who Has Won The Most Kids’ Choice Awards Ever? Find Out Here!
Next post 'This wonderful man!': Ferguson praised fixer after he paid her £250k