Celebrity-loved New York bagel store PopUp bagels launches VERY pricey $55 CAVIAR sandwich… but is the swanky schmear REALLY worth it?
- PopUp Bagels is backed by a slew of celebrity investors including Paul Rudd
- It has launched a $55 bagel with Caviar Kaspia and The Mark Hotel
- The swanky sandwich features cream cheese, 20g of caviar and smoked salmon
The humble bagel has had an uber luxury makeover, courtesy of one New York bagel store.
PopUp Bagels, which is backed by a slew of celebrity investors including Paul Rudd and Michael Phelps, has launched a $55 limited edition bagel in collaboration with caviar brand Caviar Kaspia and The Mark Hotel.
The swanky sandwich, which comes presented in a small ribbon handled bag, consists of an ‘everything bagel’ filled with plain cream cheese, 20 grams of caviar and slithers of smoked salmon.
DailyMail.com was among the first to try the costly creation, with the FEMAIL team giving it a 7 out of 10 overall.
PopUp Bagels has launched a $55 limited edition bagel in collaboration with caviar brand Caviar Kaspia and The Mark Hotel
DailyMail.com was among the first to try the costly creation, with the FEMAIL team giving it a 7 out of 10 overall
US Associate Editor Charlie Lankston said of it: ‘The bagel itself was delicious – PopUp Bagels always are – and the other individual elements (salmon, cream cheese, caviar) were stellar on their own, however I think the bagel would have been better served without the salmon.
‘The combination of cream cheese and caviar was unique and oh-so delicious, but adding the salmon made the whole thing a bit too fishy for my tastes.
‘It also made the bagel that much messier to eat! Definitely a 7 out of 10 but I would rate it an 8.5 out of 10 without the salmon.’
US Assistant Femail Editor Raven Saunt also gave the bagel a ‘solid’ 7 out of 10.
She said after giving it a whirl: ‘I think it was nice and moist – if a little sloppy/tricky to eat without it sliding!
‘I think it did work best on the seeded everything bagel because having one of those salt topped ones with an already salty filling would have been too much!’
Meanwhile, US Senior Entertainment Reporter Nola Ojomu described the bagel as a ‘great combination of two New York classics that usually don’t cross paths. A perfect high low meal, if you will!’
She gave it 8 out of 10 overall, with the messiness factor being its biggest downfall.
The caviar used in the bagel is Caviar Kaspia’s Baeri caviar, which retails for $80 per 30g tin.
The caviar used in the bagel is Caviar Kaspia’s Baeri caviar, which retails for $80 per 30g tin
The website describes it as ‘exceptional caviar’ with a ‘delicate iodized’ and fresh hazelnut taste.
The Caviar Kaspia x PopUp Bagels creation is only available to pre-order via Resy, with orders available a week in advance.
The bagels went on sale today, August 4, and they will be on offer every Friday and Saturday for the rest of August.
Customers must pickup their orders from Caviar Kaspia at The Mark Hotel on the Upper East Side between 9am and 11am.
PopUp Bagels announced the launch of the bagel this week via Instagram, with fans going wild over the prospect of caviar being added to the mix.
One commenter said: ‘This is the best collab ever.’
Another mused after seeing a sneak peek of the caviar sandwiched stack: ‘Omg! Looks like heaven!’
However, some were less convinced about the ritzy recipe, with one writing: ‘Love PopUp Bagels but I am not a caviar girl.’
PopUp Bagels founder Adam Goldberg told DailyMail.com that he always ‘loves collaborating with epic brands of all types and this caviar bagel concept with our friends at Caviar Kaspia is absolutely brilliant.
‘Get your hands on them while you can!’
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