Clothing from supermarkets looks exactly like high-end designer brands

Sainsbury’s and Tesco lure lockdown shoppers with stylish clothes that look just like designer pieces but cost as little as £16 – so, can YOU tell them apart?

  • Shoppers have been going wild for supermarket clothing during lockdown
  • Sainsbury’s Tu Clothing and F+F at Tesco have become popular with shoppers
  • Lookalikes include £20 faux skirt very similar to one by designer Alexa Chung

With non-essential retailers still months away from opening, supermarkets have become a go-to for shoppers looking to refresh their wardrobes. 

And Sainsbury’s and Tesco have risen to the occasion and impressed customers with their selection of clothing and accessories which look just like pieces from high end brands. 

Sainsbury’s Tu Clothing has a £20 blue boyfriend shirt nearly identical to one for £306 by Altuzarra, and a £20 suede skirt similar to one by designer Alexa Chung for £395. 

Meanwhile Tesco is offering slinky pink silk pyjamas for £20 that bear a striking similarity to a set by Victoria’s Secret.   

But are you savvy enough to tell them apart? Scroll down to test your knowledge by looking at strikingly similar designs side-by-side – and check your answers at the bottom. 

1.  


One of these blue striped boyfriend shirts if from Sainsbury’s for £20, while the other is from  Altuzarra for £306 – but can you guess which one? 

2. 


Can you spot the real Victoria’s Secret pyjamas? Both of these satin sets are pink and stripes, but one costs over £70 while the other is from a Tesco for just £20 

3.  


Can you guess which pair of trousers is from a high-end designer? One pair of these leather trousers is by Spanx for £130 from while the other is £22 from Tu Clothing at Tesco

4.  


These blue floral dresses are very similar, but which one is by Staci for £265  and which is £20 from Tesco?

5.  


These are both cropped and grey, but one is £16 from Tu at Sainsbury’s, while the cashmere cardigan costs £299 from All Saints

6.  


Can you spot the supermarket bag? One of these is just £16 from Tu Clothing, while the other bag is a whopping £455 from Strathberry

7.  


One pair of jeans are cost £69.95 from Benetton while the others are just £20 from F+F at Tesco – but can you tell which is which? 

8.  


One of these suede skirts is £20 from Sainsbury’s Tu Clothing while the other similar design is from Alexa Chung for £395 – so can you spot the designer skirt? 

9.  


Which is the designer blazer? One of these jackets is from America Vintage for £115, while the Sainsbury’s offering costs just £20

10.  


Can you spot the designer blouse? One is a Matin lace-trimmed cotton blouse for £110 while the other is the £18 dupe from Tesco

ANSWERS 

1.  


The boyfriend shirt on the left is from Tu Clothing at Sainsburys for £30 while the shirt on the right is from Altuzarra and will set you back £306

2. 


The set on the left is the genuine Victoria’s Secret satin pyjama set for £70.71 while the set on the right is from Tesco for £20

3.


The faux-leather trousers on the left are £22 from Sainsburys and the trousers on the right are £130 from Spanx 

 4.


The Staci floral-print crepe midi dress on the left costs £265 while the similar dress from Tesco on the right will set you back just £20 

 5.


The cardigan on the left is £16.00 from Tu at Sainsburys, while the cashmere cardigan on the right costs £299.00 from All Saints 

 6.


The backpack on the left is just £16.00 from Tu Clothing, while the bag on the right is a whopping £455 from Strathberry

 7.


The paper bag jeans on the left cost £69.95 while the similar jeans on the right are just £20 from F+F at Tesco 

8. 


The skirt on the left is just £18.00 from Tu Clothing, while the Alexa Chung Marnie skirt on the right will set you back £395.00

9.


The lilac blazer on the left is from America Vintage for £115.00, while the Sainsbury’s offering on the right costs just £20 

10. 


The shirt on the left is the Matin lace-trimmed cotton blouse for £110 while the shirt on the right is the £18 dupe from Tesco

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