Fans of Marks and Spencer have been left giggling as the supermarket unveiled its latest product.
M&S told shoppers on it's Facebook page that it has released a new baked good ready for Valentine's Day.
But food fans couldn't believe the name they've given it – love nut Yumnut.
The saucily named item is a combination of a yum yum and a doughnut and comes decorated with freeze-dried raspberries and chocolate hearts.
The brand shared a photo of the delicious looking item on a plate ready to be eaten.
It came alongside a caption which read: "Feel the LOVE NUTS this Valentine’s!"
The supermarket added: "Our new love nut Yumnut™ lands in store TODAY – a heavenly hybrid of a yum yum and a doughnut, decorated with freeze-dried raspberries and chocolate hearts.
"Tag someone you’d love to share one with!"
It seems fans couldn't help but find the name hilarious as they made jokes on the post.
One quipped: "Never fancied love nuts myself. But I might make an exception on Valentines Day."
Another posted a winky emoji with the comment: "I'm single so will have to tag myself and hope someone will buy me one. Would be very happy to feel the… Love Nuts."
A third chimed in: "This cracks me right up, who wouldn’t want to feel the love nuts on Valentine’s Day."
According to Urban Dictionary, love nuts is when men get a pain and swelling in the testicles after becoming extremely aroused, but are denied the sex act. It is also known as blue balls.
The moves comes after Marks and Spencer also raised eyebrows after it revealed it's 'suggestive' aubergine-shaped Easter Egg, which some said looks like it belongs in Ann Summers.
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