Fans think Chloe Sims’ new platinum blonde hair makes her look just like Kim Kardashian

Kim Kardashian dyed her hair platinum blonde and now it seems like everyone is keen to follow suit. From Gigi Hadid to Dua Lipa, A-listers are making lighter locks the colour of the season – and now TOWIE star Chloe Sims is jumping in on the bleach action.

The 40 year old has swapped her honey blonde hair for a much lighter and ashier blonde shade very similar to the one Kim is currently wearing. Chloe also seems to have been inspired by Kim’s go-to style of long and beachy waves – something fans have also spotted.

“Being able to afford your lifestyle by yourself…Hair styled by@joel_maghair21. Hair@bellami_uk,” Chloe captions the very glamorous Instagram ad post.

One fan comments: “It’s giving us Kim k vibes,” while a second simply says: “Kim K”.

“Ohhh little kardash,” says another.

On the subject of platinum hair, icy Targaryen tresses are back in business thanks to Game of Thrones’ long-awaited sequel, House of the Dragon. We’re only one episode into the HBO epic but its style influence is already spreading faster than King’s Landing wildfire. According to hair tools brand Cloud Nine, search interest for “silver hair” has spiked by 185% overnight after the new series launched.

Perhaps Chloe sensed the new trend starting!

This new bright blonde look comes just a few weeks after the TOWIE star booked herself in for a painful but youth-boosting thread lift treatment in a bid to get a more lifted complexion.

She explains to her 1.2 million followers that she’s had a combination of Profhilo – an injectable hyaluronic acid that works to plump, hydrate and firm the skin – and PDO threads (PDO stands for polydioxanone: the material used to make the threads) to lift the upper areas of her face and cheeks.

Though Chloe admitted the treatment was painful, she seemed pleased with the results. Looking at her before and after images, we can see why!

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