Gucci is selling a pair of trainer for £8.99

Gucci trainers for £8.99, but there’s a catch! Designer is selling VIRTUAL footwear for fans to ‘wear’ in pictures

  • Gucci is selling a pair of shoes for £8.99, but you can only wear them virtually
  • Italian luxury fashion house, that usually markets trainers for £400 to £900, is selling it’s latest pair at a fraction of the price, but they can only be worn online 
  • Shoe is available via the Wanna App in the UK and the Gucci app in US for $11.99 

Gucci is selling a pair of shoes for £8.99, but you can only wear them virtually.

The Italian luxury fashion house, that usually markets trainers for £400 to £900, is selling it’s latest pair at a fraction of the price, but they can only be worn via augmented reality on their app.

Working in with upcoming Belarus-based fashion-tech company Wanna, Gucci’s first digital trainer is available for £8.99 on the Wanna app in the UK and $11.99 on Gucci’s app in the US.

Once unlocked, the shoe, a bright green and pink high top, appears on the users foot when the camera is pointed at it.

Gucci is selling a pair of shoes for £8.99, but you can only wear them virtually. The Italian luxury fashion house, that usually markets trainers for £400 to £900, is selling it’s latest pair at a fraction of the price, but they can only be worn via augmented reality on their app

Both the Wanna and Gucci apps allow users to virtually try on the rest of their range for free.

The show is designed by Gucci’s creative director Alessandro Michele and the first virtual only shoe of both Wanna and Gucci.

Wanna also work with Puma, Reebok and Farfetch, meaning fashionista can try on the shoes from the brands virtually before buying them.  

Sergey Arkhangelskiy, the co-founder and CEO of Wanna told Business of Fashion he believes AR will continue to grow and soon be integrated into shops  

Working in with upcoming Belarus-based fashion-tech company Wanna, Gucci is debuting their first digital trainer for £8.99 on the Wanna app in the UK and $11.99 on Gucci’s app in the US

‘In five or maybe 10 years a relatively big chunk of fashion brands revenue will come from digital products.

‘Our goal as a company is to actually supersede the product photos … and substitute it for something which is way more engaging and closer to offline shopping,’ he added. 

The shoe is the latest in a craze of ‘non-fungible tokens’ (NFT) which is taking the internet by storm.

An NFT is a unique digital asset encrypted with the creator’s signature, which authenticates it as their original work. NFTs created by famous artists and musicians have become coveted collector’s items and have enjoyed an explosion in popularity in recent months. 


Once unlocked, the shoe, a bright green and pink high top, appears on the users foot when the camera is pointed at it. The show is designed by Gucci’s creative director Alessandro Michele and the first virtual only shoe of both Wanna and Gucci.

What are NFTs?  

What is a NFT?

A Non-Fungible Token (NFT) is a unique digital token encrypted with an artist’s signature and which verifies its ownership and authenticity and is permanently attached to the piece.

What do they look like?

Most NFTs include some kind digital artwork, such as photos, videos, GIFs, and music. Theoretically, anything digital could be turned into a NFT.  

Where do you buy them?

At the moment, NFTs are most commonly sold in so-called ‘drops’, timed online sales by blockchain-backed marketplaces like Nifty Gateway, Opensea and Rarible.

Why would I want to own one? 

There’s an array of reasons why someone may want to buy a NFT. For some, the reason may be emotional value, because NFTs are seen as collectors items. For others, they are seen as an investment opportunity similar to cryptocurrencies, because the value could increase.  

When were NFTs created? 

Writer and podcaster Andrew Steinwold traced the origins of NFTs back to 2012, with the creation of the Colored Coins cryptocurrency. But NFTs didn’t move into the mainstream until five years later, when the blockchain game CryptoKitties began selling virtual cats in 2017.  

 

This week TikTok star Nathan Apodaca said he was selling one of his viral video clips as a non-fungible token (NFT) – and he expects bidding to start at $500,000.

Apodaca – who is better known by his TikTok name of ‘Doggface’ – announced that he was cashing in on the craze during an interview with TMZ on Wednesday.

The viral sensation boasts a whopping 6.6 million TikTok followers, and one of his most famous videos on the social media site is a 23-second clip which shows him skateboarding down a street to Fleetwood Mac’s iconic song, Dreams.

The video garnered more than 12 million likes when it was posted in September last year, with TikTok even releasing a press release about the clip , calling it as ‘a resonant moment across pop culture’.

 NFTs, sometimes pronounced ‘nifties’, are similar to cryptocurrencies like Bitcoin and Ethereum in that they live on blockchain networks – a decentralized, distributed ledger that records transactions of digital assets.

But unlike traditional cryptocurrencies, NFTs are non-fungible, meaning that one cannot be exchanged for another. The digital assets have collectors value, and can represent items including still images, GIFs, videos, music and more.

While NFTs have been around for years, their popularity has grown rapidly in recent weeks thanks to a few sales with very high price tags.  

Over seven days in February NFTs generated $45.2million in sales – while grabbing attention from top investors including Mark Cuban.

Since February 14, an artist named Pest Supply has netted more than $1million auctioning off his NFTs featuring Banksy-style graffiti, including one piece that sold for 60 Ethereum coins (ETH), or about $100,000.

On February 19, a one-of-a-kind digital rendition of the Nyan Cat meme sold for 300 ETH, or about $590,000, in an online auction. 

Even Christie’s New York, one of the oldest and most well-established Auction Houses became the first major auction house to put up a piece of digital artwork carrying a token.

The artist Beeple – real name Mike Winkelmann – has just sold a digital collage titled Everydays: The First 5,000 Days (pictured) for $69.3million as a non-fungible token

The piece entitled ‘Everydays – The First 5000 Days’ comprises all of the works that an American digital artist known as Beeple has made over the course of 13 years.

Christie’s in New York said that because the venture was so new for the auction house, bidding in the Feb 27-March 11 online sale would start at just $100 – but it sold for $69.3million.  

Elsewhere, Twitter founder Jack Dorsey put up his first tweet – ‘just setting up my twttr’ –  for $2million, while singer Grimes made nearly $6million in just 20 minutes by selling her digital artworks in an online auction earlier this month. 

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