More On:
heidi montag
Heidi Montag slammed for promoting single-use jeans: ‘So wasteful’
Heidi Montag accuses Lady Gaga of sabotaging her music career
Heidi Montag reveals the reason behind her raw meat diet
Heidi Montag snacks on bison heart as part of her raw meat diet
Call off the mob!
Earlier this week, Heidi Montag shared her new ads for S1NGLES Jeans, creator of “the world’s first single-use jeans” — and immediately faced fierce backlash.
“The beauty of S1NGLES is that you only wear them once. When you’re done with them, you throw them away and wear a new pair. It’s that simple,” the company’s website reads.
“What in the global warming did I just read?” one Instagram user commented, while others slammed S1NGLES’ so-called “sustainable” concept as “so wasteful,” “disgusting” and “one of the biggest fashion fails.”
On Thursday, thankfully, the whole thing was revealed to be a joke — one meant to draw attention to the environmental harm wreaked by single-use plastic bottles, no less.
“Single-use jeans are as stupid as the single-use plastic bottles polluting our oceans,” Montag, 35, wrote on Instagram Thursday. “I’m partnering with @Oceana to ask soft drink companies to stop using single-use plastics and switch to refillable bottles. Join our #RefillAgain movement.”
Oceana elaborated on the purpose behind the prank as well, writing, “How can you get a world overwhelmed with — and used to — single-use plastic bottles to see how much more sense it makes to switch to refillables? By launching a new throwaway product that shows just how bad an idea it is to use something once made to last a long time.”
Montag’s followers were relieved to learn she wasn’t actually advocating for disposable denim.
“Oh thank God,” one wrote, while another said, “YES!! I knew you would not promote something that ridiculous and there had to be a catch!!”
Per a press release from Oceana, up to 34 billion plastic bottles become marine pollution every year. Worse, according to the org’s research, only 9% of all plastic waste ever produced has been recycled.
Fans can show their support for the #RefillAgain movement by signing the petition on Oceana’s website — and by continuing to wash and rewear their favorite jeans, of course.
Share this article:
Source: Read Full Article
