It's no secret that I love a good Amazon find, and one of my favorite ways to discover the best under-the-radar items is to peruse the site's hottest new releases page. It features the latest and most popular product drops on Amazon, and similar to the best-sellers page, the chart is available for every category on the site and is refreshed daily.
As you can imagine, the products can be hit or miss (I will let you decide which category these Oscar Mayer bologna sheet masks fall in), but there are actually tons of goodies that landed on the site recently, including Essie's limited edition Valentine's Day nail polish, a cozy sweater from Amazon customer-favorite brand Anrabess, and a Maybelline mascara that promises to give "big, bouncy volume" to your lashes.
Below, show the 10 best new products on Amazon worth shopping this week:
- Hero Cosmetics Mighty Nose Patch, 10 Count, $18
- Essie Limited Edition Valentine's Day Nail Polish, $9
- Versed Doctor's Visit Instant Resurfacing Face Mask, $18 (Originally $23)
- Anrabess Oversized Turtleneck Sweater, $39 (Originally $50)
- Shiyifa Cropped Puffer Vest, $30–$36
- Dash Express Heart Waffle Maker, $25
- L'Oréal Paris EverPure 21-in-1 Color Caring Hair Treatment, $10
- Baleaf Fleece Lined High Waisted Joggers, $33 (Originally $40)
- Maybelline Colossal Curl Bounce Mascara, $8
- Framar Large Hair Claw Clips, 4 Pack, $14 (Originally $17)
Hero Cosmetics Might Nose Patch
The brand behind Amazon's most popular pimple patches recently launched a nose patch, and it (unsurprisingly) sold out in six hours. Now that it's back, you'll want to add it to your cart ASAP. Unlike regular nose strips that are made with a stripping adhesive, Hero Cosmetics' nose patch is made with hydrocolloid gel like its pimple patches, which are gentle and naturally absorbent. An InStyle beauty writer who put the patch to the test said she was "incredibly impressed by its effectiveness and noticed an instant reduction in nose shine."
Shop now: $18; amazon.com
Essie Limited Edition Valentine’s Day Nail Polish
Love is already in the air thanks to Essie's newest Valentine's Day nail polish collection. There are six limited edition shades to choose from, and each bottle features a cute, holographic design on the brush handle. I'm eyeing Pretty in Ink, which is a shimmery soft pink, for myself, but the crimson red Love-Note Worthy and peachy neutral Respond With a Kiss may also sneak their way into my cart.
Shop now: $9; amazon.com
Versed Doctor’s Visit Instant Resurfacing Mask
TikTok users are raving about this face mask from Versed, and now it's finally landed on Amazon (and it's on sale). Made with glycolic, lactic, and salicylic acids along with vitamin C-rich pineapple and papaya enzymes, this super exfoliating mask tackles the appearance of dull skin and pores. TikTok user Aisha Nur attributes the mask to her "all-over glass face," and an Amazon reviewer said they loved how "soft and moisturized" it left their "50-year-old dry, dull looking skin."
Shop now: $18 (Originally $23); amazon.com
Anrabess Oversized Turtleneck Sweater
This Amazon customer-favorite clothing brand just added yet another stylish and comfy-as-heck looking sweater to its lineup. If it looks a little familiar, that's because it's basically a new version of Anrabess' very popular batwing sweater, which has over 15,000 five-star ratings. This latest release also has that batwing sleeve but with a slouchier cowl neck design and high-to-low hem, versus the original sweater's asymmetrical one. It comes in similar colors, including this neutral almond that I'm obsessed with.
Shop now: $39 (Originally $50); amazon.com
Shiyifa Cropped Puffer Vest
Speaking of stylish, can we talk about this cropped puffer vest? It feels super trendy (like something one of the Hadid sisters would wear), and it even comes in colors that are everywhere right now like brown and beige. It also has a hidden drawstring hem so you can adjust the fit. Shoppers say they're "extremely pleased" with it and that it's "pretty good quality" for its price.
Shop now: $30–$35; amazon.com
Dash Express Heart Waffle Maker
Dash's super fun heart waffle maker in the eight-inch size might just be the best home release on Amazon right now. It's usually available in the mini size which is really cute, but this larger option is more of a rare find — it looks like it's only available at select retailers right now. If a special Valentine's Day breakfast is on your agenda, you'll definitely want to snag this before it sells out (which it's very likely to).
Shop now: $25; amazon.com
L’Oréal Paris EverPure 21-in-1 Color Caring Hair Treatment
L'Oréal recently added a few new products to its color-safe EverPure line, including this leave-in hair treatment. I'm a big fan of hair treatments like this since I air dry my hair, so I always like to use something that'll help with frizz, shine, and breakage. This one has a whopping 21 benefits, and it's made with almond milk and rose extract, so it probably smells really good, too.
Shop now: $10; amazon.com
Baleaf Fleece Lined High Waisted Joggers
I actually bought these joggers in black a few months ago, but now they come in petite sizes and new colors like violet gray, wine red, and dark green. They're a great lightweight fleece option if you're running errands on a day that's not too chilly, and I find them flattering, too. They are very slim fit, which could feel like they run a little small, so I'm going to size up this time for a bit of a looser feel.
Shop now: $33 (Originally $40); amazon.com
Maybelline Colossal Curl Bounce Mascara
Did you know that mascara's shelf-life is about a year? If you're past due to replace some of your favorite tubes (I definitely am), Maybelline has a new mascara for you: the Colossal Curl Bounce. Made with a special "memory curl formula," the mascara is meant to keep lashes curled up for up to 24 hours. Customers say it "gives the appearance of false eyelashes" and that it "really helps curling your lashes."
Shop now: $8; amazon.com
Framar Large Hair Claw Clips
These hair clips look just like the ones that went viral on TikTok — which I own and wear every single day — but in chic brown neutrals. I love the color combo these come in so I'm going to give them a try, especially since my boyfriend (who also has long hair) keeps stealing my clips. They're actually the best-selling hair claw clips on Amazon right now, thanks to hundreds of shoppers who are raving that they're durable and cute.
Shop now: $14 (Originally $17); amazon.com
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