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Let’s be honest, our current food system needs some work. However, working toward eliminating food waste and promoting sustainable practices is far from impossible.
Imperfect Foods is a grocery delivery service on a mission to make your food shopping perfect for you and your family, as well as for the environment, providing customers an easy way to shop sustainably.
“When we started Imperfect Foods, we set out on a mission to eliminate food waste,” Reilly Brock, associate creative director at Imperfect Foods, told The Post.
“At every corner of our business, we’re looking for innovative ways to support our producers, growers and consumers and better our supply chain which all ladders up to building a kinder, less wasteful food system.”
If you need even more of an incentive to sign up for your first time, New York Post readers can take an extra 20% off each of their first four orders with code NYPOST4X20, just in time for Earth Day on April 22.
To get started, create an account, customizing as you go based on how many people you plan to feed, dietary preferences with options for vegetarians, vegans, low-carb eaters and organic lovers, before filling your box with fridge and pantry items for breakfast, lunch, dinner and snack time, too.
The algorithm will then present you with multiple plans that you can pick and choose from, all with varying prices. Subscriptions can start as low as $16.99 (delivery ranges between $4.99 and $8.99) rising from there as you fill your cart to your heart’s and stomach’s content.
Items are priced out individually like they would be at your local grocery shop, meaning no surprises in your bank statement and easy budgeting when doing your weekly shop. It’s free to sign up and should you overdo it one week, skipping or canceling a delivery is also easy and free if done during your shopping window.
Aside from the monetary savings, you are also helping to save food from going to the landfill, as the Imperfect Foods model is based on eliminating food waste, working with over 1,200 farmers and food producers right from the source.
“Up to 40% of all food produced in America goes to waste. At Imperfect Foods, we know that food that’s imperfect is equally, if not more, delicious,” said Brock. “We rescue all the food we possibly can from lesser outcomes, and deliver right to the doorsteps of our consumers.”
Just because the food is rescued, doesn’t mean it isn’t delicious and totally safe to eat. One of the many reasons a traditional grocery store will reject food from farmers is purely a cosmetic one, such as deformities in a fruit or veggie’s shape, size or color. Other reasons food goes to waste could be farmer’s surplus, size or weight imperfections or items nearing the “best-buy” date, all of which Imperfect Foods uses to their advantage.
“Grocery stores want food that looks beautiful and unblemished on the outside, which means that they won’t buy things that don’t live up to these strict standards,” explains the site’s FAQ page. “This means that fruits and vegetables with odd shapes or almonds with scarring are considered ‘ugly’ and unmarketable, despite tasting just as good as their supermarket counterparts.”
In addition to fresh produce, meat and dairy products, plant-based items and a whole bunch of snacks, Imperfect Foods is also expanding into the household and beauty market, offering ethically made shampoo, conditioner, lotions and more, making the subscription a one-stop-grocery-shop.
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