Made you look! Ingenious advertising campaigns to stop you in your tracks
- Social media users shared clever ad campaigns spotted around the world
- Austrian restaurant chain Oldtimer turned a tunnel into a woman’s mouth
- Big brands like McDonald’s and DHL had fun playing with perspective and scale
A good advert should stop you in your tracks, and that’s certainly true of these head-turning designs.
People from around the world have taken to social media to share snaps of the most ingenious advertising campaigns they have come across, with the best examples shared in a gallery on The Rocket Science.
Big brands like McDonald’s have plenty of money to spend on their outdoor displays and it shows: one clever roadside billboard featured a sundial that showed drivers what item to order from the menu at different times of day.
Another from courier company DHL was simple but effective. The company replaced the billboard with a giant red and yellow delivery box to get their messaging across.
Here, FEMAIL shares some of the other brilliant advertising campaigns…
Driving into your next break! Austrian roadside restaurant chain Oldtimer came up with this clever idea to catch motorists’ eyes as they drove down the motorway
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Don’t look down! American insurance company Allstate came up with this daring – and dangerous – idea for capturing the attention of potential customers
Drink up! This passerby had to stop to take a photo of a McDonald’s coffee cup being filled on the corner of the street
Sky is the limit! This clever advertisement for Coca-Cola made use of the crane on the roof
Thinking outside the box! Drivers in Oakland, California, would surely have been impressed by DHL’s 3D take on the traditional billboard
As seen on screen! A Mumbai cinema came up with a seriously clever way to bring in audiences to The Day After Tomorrow – a 2004 film about a storm plunging the world into a new ice age
It’s the little things: Ogilvy France created these simple yet effective billboards to promote IBM’s Smart Ideas for Smarter Cities campaign, showing how small design changes can make a big difference
Tearing up the rulebook! The designers of this Indonesian billboard played on the idea of the toothpaste making teeth strong enough to rip the entire structure apart
Child’s play! A Canadian advert for Lego encouraged people to look up and admire the massive 3D clouds made from bricks ‘hovering’ over the street
Time for a bite to eat? A McDonald’s advertising campaign that ran in the US made use of the elements to create a mega sundial to draw in drivers
I know the feeling! Ever feel like you’re headache is so bad it’s like a wrecking ball crashing into your skull? Well that’s what US pain relief brand Tylenol is counting on with this billboard
Attack of the mega muffins! Supermarket chain Bloom stood out in Charlotte, South Carolina, by making it appear as though cars had been crushed by giant baked goods
Playful touch! A South Korean billboard added an interactive element by attaching a swing to the bottom of the chain wrapped around a policeman’s bulging biceps
Cutting through the competition! French company Bic came up with this ingenious way to advertise their razors by mowing a line through the middle of an empty field
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