Controversial figure Jordan Peterson has faced backlash on social media after sharing some harsh words about model Yumi Nu's appearance on Twitter.
Peterson, a clinical psychologist who regularly posts his university lectures on YouTube, said that the model was "not beautiful" after she appeared on the cover of Illustrated Swimsuit.
The Canadian was reacting to the New York Post's tweet about the cover, which stated that the singer-songwriter was 'shaking' at the thought of the cover reveal.
Quote-tweeting the original post, Peterson said of the plus-size model’s cover debut: “Sorry. Not beautiful. And no amount of authoritarian tolerance is going to change that.”
Unsurprisingly the conservative critic was then lambasted by people online, who took issue with his dated views on what 'beauty' really is.
“’Authoritarian’? Chunky women on magazine covers? You sound like a parody of you,” one Twitter user wrote.
“It’s a conscious progressive attempt to manipulate and retool the notion of beauty, reliant on the idiot philosophy that such preferences are learned & properly changed by those who know better,” Peterson responded, with two links to scientific studies on attractiveness.
“But don’t let the facts stop you,” he finished.
Yet, it was not only his regular critics that were unhappy with Peterson's tweets – many of own fans also expressed their disgust.
One Twitter user wrote: "I'm a huge fan of yours & am always getting my young adult sons & daughter to watch your videos. I've even gifted your self-authoring course.
"But I have to disagree. Beauty is subjective. You can be older or heavier & still be beautiful. Is it standard beauty? No."
Another commented: "Why do men feel it's their duty to publicly pronounce their view on the attractiveness of women? Couldn't you just keep it to yourself?"
In a surprising turn, the outspoken psychologist revealed on his Twitter that he would be leaving the app.
He did not deactivate his account but it seems as if Peterson will not be appearing on the app for some time.
His tweet read: "So I told my staff to change my password, to keep me from temptation, and am departing once again. If I have something to say I'll write an article or make a video.
"If the issue is not important enough to justify that then perhaps it would be best to just let it go."
The Canadian is a best-selling author thanks to his book 12 Rules For Life and boasts nearly five million Youtube subscribers.
However, this isn't the first time he's landed himself in hot water.
He rose to fame in 2016 when he released a series of YouTube videos criticising the Act to amend the Canadian Human Rights Act and the Criminal Code (Bill C-16).
In Peterson's eyes the bill attempted to control what people could and couldn't say. He stated it was an attack on free speech.
The bill was looked upon favourably by many trans-activists, with they and Peterson locking horns many times in the years following.
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