Appearances really are deceiving! Model reveals the VERY cunning tricks brands use to fake perfect appearances in photos and convince YOU to buy products – from triple-stuffing bras to using FAKE hair
- LA-based Maddie White posted a TikTok in which she shares insider secrets
- A pinning technique is used to make clothes fit better in photos, she says
- Stuffing bras with padding is a method used by lingerie brands to give more lift
A model has revealed some of the wild methods employed by fashion and beauty brands in a bid to ‘trick’ people into buying items.
Maddie White, who was born in the UK but grew up in Los Angeles, California, posted a clip to TikTok in which she shares several insider secrets.
Firstly, the 26-year-old details how fashion brands use a pinning technique to make items of clothing look more figure-hugging than they actually are.
In the video, White explains how she ordered a little black dress online but when it came ‘it just kinda looks like this… Like it’s the same but it’s not giving the same.’
Maddie White posted a clip to TikTok in which she shares several insider secrets. Firstly, she details how fashion brands use a pinning technique to make items fit better
Using a hair clip, White shows how clamping it her dress from the front and back instantly gives her waist a more nipped-in look
British-born model Madeleine White claims these are common tricks used in the fashion and beauty industries:
1. CLOTHES ARE CLIPPED OR PINNED: To achieve a fitted appearance in photos, when in fact the clothing is not well tailored.
2. BRAS ARE STUFFED: To give the chest a fuller finish, bras are stuffed with padding, sometimes twice.
3. EXPENSIVE HAIR EXTENSIONS ARE APPLIED: To give the hair a more luscious look and trick consumers into buying haircare products.
4. BODY PARTS ARE SWAPPED OUT IN PHOTOS: Foot models are employed if the brand doesn’t like the way the primary model’s feet appear in photos. The images are then combined.
She then says that it’s highly likely that the model who was wearing the dress in pictures online, was wearing clips to give it a more tailored look.
Using a hair clip, White shows how clamping it to the back of the dress instantly gives her waist a more nipped-in look.
She then attaches the same clip to the front of the dress so when she turns around, she flaunts a flattering hourglass figure.
In e-store videos where models can be seen doing the catwalk in products, White says skilled videographers simply splice pieces of footage together so that no pins or clips can be seen when the model swivels around.
Next up the TikTok star, who has more than four million followers, reveals how lingerie brands make models ‘stuff’ their bras to achieve a fuller look.
White recalls one instance where she went to her first casting for Victoria’s Secret and they didn’t take one photo of her until ‘they’d stuffed the bra twice.’
In the video, the British beauty demonstrates how putting fillers from another bra gives her décolletage an instant boost.
But it’s not just the fashion industry deceiving the public, White says, with beauty brands also in on the act.
The brunette reveals how for her first modelling job for Loreal, she was decked out with four sets of hair extensions which were carefully died to match the color of her hair.
Just a few tricks of the trade xx
Next up the TikTok star, who has more than four million followers, reveals how lingerie brands make models ‘stuff’ their bras to achieve a fuller look
The brunette reveals how for her first modelling job for Loreal, she was decked out with four sets of hair extensions (pictured right) which were carefully died to match her hair color
She recalls: ‘[They were] then glued to my head for one day. These extensions had security they were worth so much money [but] at the end of the day they just ripped them out.’
The video shows a photo of White modelling for Loreal back in the day, with her fake luscious locks on display.
Another case of deception occurred when White was employed to be a foot model in an advert because the fashion brand didn’t like the size of the other woman’s feet.
She explained: ‘So they had me come in with my little size 7 just to be the feet.’
White, who posed for many big magazines like Harpers Bazaar Japan, Company, and Wylde in her teen years, concludes in the video: ‘The fashion brands are doing it, the beauty brands are doing it they’ve always been doing it.
To date, White’s video titled ‘just a few tricks of the trade’, has been watched more than 4.6 million times and garnered more than 900,000 comments
Another case of deception occurred when White (seen above at 16) was employed to be a foot model in an advert because the fashion brand didn’t like the size of the other woman’s feet
White (pictured when she was a teen, in 2015) posed for many big magazines like Harpers Bazaar Japan , Company, and Wylde in her teen years
‘People have been tricking you into buying things forever.’
To date, White’s video titled ‘just a few tricks of the trade’, has been watched more than 4.6 million times and garnered more than 900,000 comments.
Many commenters have applauded White for sharing her trade secrets.
A spread of other people in the fashion industry also back up her claims.
Camille Lescai wrote: ‘I’ve worked in fashion for years and can guarantee you nearly 100 per cent of garments are clipped to fit the model.’
And Kailan Carter commented: ‘I’m a fashion photographer and learning this stuff was eye opening! Not to mention the retouching.’
Meanwhile, creator @.jessicalidia revealed: ‘I’ve worked in the industry from the marketing side, and I still get fooled.’
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