The Bake Off final had viewers hooked as Crystelle, Chigs and Giuseppe battled it out and attempted to conjure up a Mad Hatter’s tea party.
Spoiler alert coming, so look away now if you're yet to watch the final…
The winner was crowned as Giuseppe, after a very close competition that saw all three bakers serving up some sensational goods.
As the final aired, kitchen experts Maxima Kitchen Equipment delved into who the most popular Bake Off winners have been so far, and the huge earnings they can make from social media.
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Taking the top spot? Nadiya Hussain, who can, according to the research, earn a whopping £3,296 per sponsored Instagram post.
Here's a look at how the other winners fare…
Bake Off winners' average Instagram earnings
Nadiya Hussain – 829,266 followers
£3,296
Edd Kimber – 394,372 followers
£1,568
Rahul Mandal – 350,857 followers
£1,400
Candice Brown – 268,167 followers
£1,066
Peter Sawkins – 237,815 followers
£951
John Whaite – 230,271 followers
£923
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Nancy Birtwhistle – 155,773 followers
£621
David Atherton – 147,306 followers
£589
Frances Quinn – 77,606 followers
£411
Sophie Faldo – 40,850 followers
£277
Joanne Wheatley – 27,144 followers
£180
Commenting on the findings, a spokesperson for Maxima Kitchen Equipment said: “With Chigs, Giuseppe and Crystelle all prepared to face the final tonight, this data provides a fascinating insight into what sort of exposure and income the winner can expect to earn once they get their hands on the trophy.
"Not only can they expect to make a lot of profit from projects such as recipe book deals, TV shows and appearances, but social media posts will also provide a lot of income if they utilise their platforms well.”
On the last episode of the show, Giuseppe was speechless as he was crowned the winning baker of the cooking competition after a final showdown alongside contestants Crystelle Pereira and Will ‘Chigs’ Chirag.
The three finalists did their best to beat each other to the top with their baking skills during their last tasks under the watchful eyes and critiques of judges Paul Hollywood and Dame Prue Leith.
Only Giuseppe was able to gain the honorary champion title of the 12th series though after turning out an impressive Mad Hatter's Tea Party bake with delicious looking sweet and savoury treats.
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