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Rihanna is starting off Pride Month with a bang.
The pop star’s Savage X Fenty lingerie brand launched its first-ever Pride collection on Tuesday, along with an accompanying campaign.
“Pride is all about appreciating your authentic self,” Rihanna, 33, said in a statement.
“I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members and fans.”
Just last September, Savage X Fenty — which is now valued at more than $1 billion — announced an expansion into styles for men.
The brand’s star-studded Pride campaign features model couple Ahmad Kanu and Rahquise Bowen, artist Aya Brown, plus-size model and dancer Dexter Mayfield, “RuPaul’s Drag Race” star Gigi Goode, transgender influencer Jaslene Whiterose, Fenty Skin model Jazzelle Zanaughtti, Rihanna’s personal hairstylist Yusef Williams and more.
Available in sizes from 30A to 42H and XS to 3X, the collection includes smoking jackets, jock straps, crop tops, hosiery, boxer briefs and even a whip.
Prices range from $16.95 to $69.95, with purchases from the line supporting LGBTQ+ organizations including GLAAD, the Audre Lorde Project, The Caribbean Equality Project, INC., Trans Latin@ Coalition and the Trans Wellness Center.
And the clothing and campaign are just the start of Rihanna’s Pride Month celebrations; Savage X Fenty will also be hosting a virtual Pride party at the end of June.
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