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With so many skincare brands on the market, it can be tricky to find ones that not only hydrate but also reduce the appearance of wrinkles. Express.co.uk spoke exclusively to Dr Sonia, Clinical Dermatology expert for Olay about the main skincare issues women face and how to tackle them.
In terms of skincare issues, Dr Sonia said: “One of the most common skin concerns is ageing and/or dryness.
“Your 30s are when you start to see some early signs of ageing, as well as the first effects of sun damage that most likely happened in your teenage years or in your 20s.
“Your 40s are when you really start to see major changes in the firmness of your skin. You’re dealing with loss of volume and elasticity, as well as more pronounced wrinkles and sun damage. Dryness and dullness, along with the changes mentioned above, are more prominent in the 50s,” she added.
“The key areas that people are most concerned about is around the eyes, as these are usually the first to show signs of ageing.
“The skin around the eyes is very thin – it’s more prone to laxity, developing fine lines and wrinkles.
“It’s important to use a product specifically designed for this area as it is more delicate, so the Collagen Peptide24 MAX eye cream makes a great choice – just remember to apply before your face moisturiser for best results.”
The skincare expert continued: “The other area that can cause concern over time is the neck, so don’t forget to apply your day and night cream there daily too! The skin on our neck is thinner and has fewer sebaceous glands. It is often a neglected area, so it is prone to showing signs of ageing and sun damage.”
Dr Sonia also revealed her do’s and don’ts when it comes to caring for your skin: “I recommend daily sunscreen use all year round to my patients to help protect against skin cancer, treat uneven pigmentation and for its ‘anti-ageing’ benefits.
“I usually advise that sunscreen should be worn wherever you’re exposed to UV rays. You should wear it regardless of the weather because UV rays can still pass through cloud cover.
“When it comes to wearing sunscreen indoors, if you’re exposed to UV rays, then wear it. For example, if you’re indoors and you’re going to be sitting by a window all day working at your desk, you’re still exposed to UVA (which causes ageing) and should use sun protection. UVA rays are present all year round – if there’s daylight, there’s UVA!
“Washing with lukewarm water is also ideal,” she added. “It does not strip away sebum, healthy fats, and oils necessary for skin health and this keeps the skin barrier functioning properly which is your skin’s ability to protect itself – so less risk of irritation or sensitivity and your skin is not left vulnerable.
“Try to use acids and retinol at separate times in your skincare routine. Layering these products one after the other can cause irritation as retinoids will make your skin sensitive, and so will the acids – they increase skin cell turnover, so you want to be cautious,” Dr Sonia explained.
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“The best way to use acids alongside retinol would be to alternate them each evening (one evening using retinol, another evening using a leave-on acid exfoliator followed by moisturiser).”
Olay has launched a new anti-ageing face cream, and Dr Sonia spoke about its benefits.
She said: “The new Collagen Peptide24 MAX formula can help to combat signs of this, including reducing fine lines and wrinkles – which can appear more pronounced when the skin is dehydrated.
“As collagen molecules are too large to be absorbed into the skin, questions remain around its effectiveness from using topical skincare products. The collagen in some skincare products sits on the surface when applied topically, as the molecule itself is too big to penetrate the skin.
“However, Olay uses Collagen Peptides which are smaller units of amino acids naturally found in skin’s collagen that, thanks to their smaller size, can be easily absorbed into skin’s surface, making them an effective and proven ingredient in skincare to maintain to restore the skin’s collagen.”
The expert added; “To apply Olay’s new day cream, simply massage over your face, neck, and décolletage in the morning daily for instant hydration.
“When applied daily to a freshly cleansed face, Collagen Peptide24 MAX will instantly hydrate skin, giving the skin a healthy glow, after 14 days you will notice the skin feels strong and over time the skin texture will appear visibly smoother, and skin’s appearance will look restored.”
The cream is suited to all skin types, “including dry, oily and combination but particularly beneficial to anyone who has dry or mature skin”.
Olay’s Collagen Peptide24 MAX is currently half price at Boots – now £22 instead of £44.
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