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Black Friday and Cyber Monday get all of the attention this time of year, but Small Business Saturday is actually the best time to score a totally unique and one-of-a-kind gift that your loved ones will appreciate so much more than a random purchase from a big-box store. Big retailers get enough attention. Supporting small businesses is more important than ever this year and luckily, shopping small and local businesses is easier than ever.
If you don’t want to leave the house to order from a local business, there are plenty of ways you can order online. Bookshop, Goldbelly and Etsy host a ton of individual sellers and small businesses that you can patronize with just a few clicks. We also pointed out some stores that you can order from directly, like an independent toy and kids clothing store and a unique Brooklyn-based jewelry store. You can get gifts that are empowering, handmade and ethical from the businesses below. Some of the places we’ve found offer personalization, so you make your holiday present to your loved one even more special this year.
Finding a small business to support that isn’t on your town or city’s Main St. can be a little daunting, but we’ve found businesses that you can order from no matter where you’re located in the U.S.
Bookshop
Image: Knopf Publishing Group.
Image: Knopf Publishing Group.
We all know how important supporting your local bookstore is. Bookshop allows you to order through a local bookstore — no matter where you are. For example, you can order from San Francisco’s famous City Lights Booksellers even if you live in another state. Just make sure to find your bookstore on the map if you want to support a specific one, because they’ll get the full sale. Otherwise, your purchase will go into an earnings pool, which will evenly be distributed to independent booksellers.
Weather by Jenny Offill
$22.03
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Piccolina
Image: Piccolina.
Image: Piccolina.
Piccolina is a a kids clothing, toy and decor retailer that aims to empower kids to make a better future. Their products focus on STREAM, leadership and social justice. This adorable entomology-inspired tulle skirt has appliqué and embroidery detail, perfect for your little explorer.
Tulle Appliqué Skirt – Entomology
$50
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Etsy
Image: Courtesy of Sugar Tree Gallery. 
Etsy has so many individual sellers that you can shop — and they even have their own Cyber Week sale. Sure, anyone can pick up a cheese board from Target but going through a small business like Sugar Tree Gallery allows you to add a personal touch to your gift. This cheese board comes in a variety woods so you can choose the color that’s perfect for your recipient.
Personalized Cheese Board
$38.84+
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Goldbelly
Image: Goldbelly.
Image: Goldbelly.
Support local bakeries and restaurants through Goldbelly. You can order from across the country, whether you’re craving a deep-dish pizza or challah bread. Cookie Rich, a woman-owned bakery in Austin, Texas, was started in 2020 during the pandemic. The cookies are soft and curvy and includes a delicious filling in the middle.
Cookie Rich
$69
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Craftspring
Image: Craftspring.
Image: Craftspring.
This woman-owned and -led business works with artisans directly to craft adorable ornaments and holiday gifts. Everything is ethically made and fair trade. Treat your friend with a travel bug to this adorable set of handmade ornaments.
Wanderlust Gift Box Set
$136
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Catbird
Image: Catbird.
Image: Catbird.
This woman-owned small business, based in Brooklyn, NY, produces stunning jewelry, which you can personalize. They do make more expensive pieces like engagement rings, but they are known for their dainty, minimalist jewelry. You can customize bracelets and other jewelry pieces, like these small love letters charms.
Smallest Love Letter Charm
$138
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Before you go, check out our top foolproof holiday gifts for absolutely everyone on your list:
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