Tesco Clubcard scheme is the perfect way for Brits to collect points on their food shop.
Customers can get 1 point for every £1 spent in store to use on many things, including the cinema.
But now the supermarket giant announced it is cutting the value of its Clubcard rewards scheme.
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From June 14, points will be worth twice their value when cashed in, rather than the three times they are now.
The scheme enables shoppers to collect points for money spent at Tesco and exchange them for vouchers.
Some shoppers reacted with disappointment after the announcement.
Jason Murray said the perks offered by Tesco's Clubcard were the "only reason" he shopped there.
He told the BBC: I don't quite think they understand how much of an attraction their Clubcard is to their customers.
"The customer is key and in my opinion holds all the cards.
"What I will lose via Clubcard I will gain via cheaper shopping."
Another said reducing the scheme made them "pretty redundant and hardly a reward at all".
Tesco's chief customer officer Alessandra Bellini said the move was to make sure it can provide customers with exciting rewards while keeping product prices low.
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She also claimed the company was extending the time period Clubcard rewards would be valid for up to 12 months.
This would give shoppers an opportunity to use them at a higher value before the changes come in.
The grocer first introduced Clubcard in 1995 and within a year, customers were spending 28% more in its stores.
It enables points to be spent at the likes of Pizza Express, Legoland and Alton Towers.
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